Thread by @Nicolascole77

Over the past 10 years, I have read over 500 business books.

99% were 1 idea stretched across 300 pages.

They should have been blog posts.

Save yourself the time and just read these 10 👇

1/ Marketing

The vast majority of tactical marketing books become outdated after 1-2 years.

Some, after 6 months.

Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there.

shorturl.at/acdtJ

2/ Growth

Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?

Superconsumers by @EddieWouldGrow will completely change the way you think about growing your biz.

You don't need "all consumers."

Just Supers.

shorturl.at/nvzOP

3/ Motivation

Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.

And it all started by selling high-quality, low-cost running shoes from Japan.

(A style nobody thought was "cool" at the time).

shorturl.at/rEPUW

4/ Leverage

The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.

This is the playbook for thinking like a billionaire.

shorturl.at/ltLPY

5/ Wealth & Happiness

The Almanack of Naval Ravikant by @EricJorgenson is one of my fav biz books I've ever read.

It perfectly reconciles the often conflicting desire to get "really rich" with the desire to get "really happy."

shorturl.at/prsyL

6/ Productivity

I first read Manage Your Day-to-Day by 99U (Behance) back when I was 23 years old.

I still think about it all the time.

Curating productivity work habits from industry thought leaders, this is a playbook for creative thinking.

shorturl.at/jIQ48

8/ Copywriting

The Boron Letters by Gary Halbert and his son, Bond, are a classic in the direct response copywriting world.

Far from a formal biz book, this is a series of life & copywriting advice letters Gary wrote his son while in jail.

shorturl.at/mvEY0

8/ Sales & Offer Creation

$100M Offers by Alex Hormozi is an ultimate guide to upsells.

He set the Clickfunnels record with his $100M+ biz, and this book lays out his strategic thinking in flawless detail.

shorturl.at/aevJV

9/ Hubris

Billion Dollar Loser by Reeves Wiedeman tells, in stunning detail, how "growth at all costs" in Silicon Valley can turn into a nightmare.

Every founder should read this book—and take to heart that "more money" isn't always the answer.

shorturl.at/pBF17

10/ Negotiation

Never Split The Difference by FBI hostage negotiator Chris Voss is an unreal read.

This book will change the way you think about asking for what you want.

shorturl.at/lozH8

Bonus: Category Design

In 2021, @lochhead @EddieWouldGrow and I published The Category Design Toolkit.

This is the seminal book on how to create new categories in the business world—with 15 actionable frameworks to get help you get started.

shorturl.at/hmtGU

Out of 500 biz books, read these 10:

1/ Positioning
2/ Superconsumers
3/ Shoe Dog
4/ The Self-Made Billionaire Effect
5/ The Almanack of Naval Ravikant
6/ Manage Your Day-to-Day
7/ The Boron Letters
8/ $100M Offers
9/ Billion Dollar Loser
10/ Never Split The Difference

And the best ebook on Digital Writing on the Internet right now, here's a shameless plug for The 22 Laws of Digital Writing by @dickiebush and me.

ship30for30.com/the-22-laws-of…

@dickiebush Adding another fantastic business book here:

The Cold Start Problem

@andrewchen I'm super impressed. Most biz books read like gluttonous blog posts. Cold Start Problem is jam-packed and clearly tackling an untapped niche. Awesome work.

amazon.com/dp/B08HZ5XY7X/…