Two HUGE nationwide fast food launches of plant-based meat announced this week at major chains, including a big reversal from one CEO.
1) KFC rolling out Beyond Meat plant-based chicken options nationwide next Monday, after first trialing them in 2019.
cnbc.com/2022/01/04/kfc…
1) KFC rolling out Beyond Meat plant-based chicken options nationwide next Monday, after first trialing them in 2019.
cnbc.com/2022/01/04/kfc…
2) Chipotle launched a plant-based chorizo option nationwide earlier this week—its first new meatless protein option since adding tofu-based sofritas in 2014. cnbc.com/2022/01/03/chi…
Back in 2019, Chipotle's CEO had expressed skepticism ("I’m not sure plant-based foods that look and taste like meat are a long-term trend"), and he criticized some companies for what he perceived as highly processed products.
cnbc.com/2019/09/30/chi…
cnbc.com/2019/09/30/chi…
While the plant-based chorizo launch is a limited-time offer (as most new menu launches are, at least nominally), the last two years show that interest in plant-based meat is here to stay.
Delighted to see Chipotle changing its tune and being receptive—better late than never!
Delighted to see Chipotle changing its tune and being receptive—better late than never!
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