Thread by @analyzify

Let's talk about how Google Analytics (GA4) helps eCommerce business owners make smarter decisions.
Which reports do you need to check? The lifesaver thread is here. 🎉

In GA4, navigate to Acquisition > All Traffic > Channels. It is the first report you should check out regularly based on the traffic to your website. Tailor your content to what your audience wants!

Now, go to Monetization > Ecommerce purchases in GA4. On this page, you can track the performance of the product, category, and brand. It will help you identify the shopping habits of your customer have. 💪

Let's navigate to Monetization > Overview. Here, you will see the total revenue, e-commerce, and ad revenue tabs with their details. Look at the stats; they show you significant points about your business. 🙌

Now it is time to navigate to Life cycle > Retention. This report helps you realize how frequently and for how long users engage with your website. To improve retention, discover why your users leave or take action.

Do you want to explore more about your reports? Reach helpful content for your #Shopify store.
Visit our blog here: analyzify.app/hub/ga4-ecomme…