Let's talk about how Google Analytics (GA4) helps eCommerce business owners make smarter decisions.
Which reports do you need to check? The lifesaver thread is here. π
In GA4, navigate to Acquisition > All Traffic > Channels. It is the first report you should check out regularly based on the traffic to your website. Tailor your content to what your audience wants!
Now, go to Monetization > Ecommerce purchases in GA4. On this page, you can track the performance of the product, category, and brand. It will help you identify the shopping habits of your customer have. πͺ
Let's navigate to Monetization > Overview. Here, you will see the total revenue, e-commerce, and ad revenue tabs with their details. Look at the stats; they show you significant points about your business. π
Now it is time to navigate to Life cycle > Retention. This report helps you realize how frequently and for how long users engage with your website. To improve retention, discover why your users leave or take action.
Are you not able to properly see your Facebook Ads performances on your Google Analytics reports? Let's talk about the ideal UTM setup on #FacebookAds for #Shopify stores.
[Bonus, Best Possible UTM Template Is Included Below! π]
We see the most common mistake is Shopify merchants placing the UTM parameters in the Website URL section. This field should only include the landing page URL, and parameters should be excluded. DO NOT use UTM parameters in the URL field:
If you scroll to the "Tracking" section, there is a specific section called URL Parameters. π