Thread by @analyzify

Are you not able to properly see your Facebook Ads performances on your Google Analytics reports? Let's talk about the ideal UTM setup on #FacebookAds for #Shopify stores.
[Bonus, Best Possible UTM Template Is Included Below! 🙌]

We see the most common mistake is Shopify merchants placing the UTM parameters in the Website URL section. This field should only include the landing page URL, and parameters should be excluded. DO NOT use UTM parameters in the URL field:

If you scroll to the "Tracking" section, there is a specific section called URL Parameters. 👇

Now, what's the best UTM format for Facebook Ads? Here you go:
utm_source={{placement}}&utm_medium=paid&utm_campaign={{campaign.name}}&utm_id={{campaign.id}}&utm_term={{ad.id}}&utm_content={{adset.name}}

When you paste this code into your Ads, the values will be dynamically changed for each ad set and campaign, so you don't need to create different UTMs. Make sure to include this in ALL OF YOUR ADS. You should expect your Google Analytics > Campaigns report to look like this 👇

There are three required UTM parameters:
utm_source (required) – the source of your traffic such as a newsletter.
utm_medium (required) – the medium links such as paid, organic.
utm_campaign (required) – the name of the campaign such as "Summer Sale" or "Remarketing".

Important note - you should have proper UTM settings even if you use Facebook Conversion API on Shopify. Facebook Conversion API will only get the data into your #FacebookPixel, but you still want to use your marketing campaigns' performance on #GoogleAnalytics!

#Facebook provides campaign & ad level conversion reports and results. However, it is always great to keep an eye on Google Analytics reports. You will see different results as they use different attribution models, and it can be pretty insightful. 💫

And here is the URL if you want to review the topic more in-depth > analyzify.app/hub/utm-setup-…

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