Thread by @aytekintank

Lessons learned as I built my startup from 0 to 10 million users

↓

1 / This quote from the late mathematician, Morris Kline, has echoed in my brain for weeks:

“The most fertile source of insight is hindsight.”

2/ Jotform just turned 15.

We're almost old enough to drive ;)

Since 2006, we've:

- Hired 300+ staff
- Opened 3 offices
- Supported 10 million+ users
- Remained self-funded

I'm not bragging, but highlighting what's possible if you take your time and stay focused.

3/ As I look back, here's some advice I'd give myself now, as I prepared to launch the company

• Don't brainstorm your way into business. Successful startups come from need, frustration, incomplete experiences, or the desire to make something better

4/

• Waiting is risky. Release as soon as possible, gather feedback, and keep improving

• Treat your first 1,000 users like family, because they've taken a risk on you

• Hire to ease your bottlenecks. Seek people who can eliminate roadblocks in your business

5/

• The first 5 people you hire set culture and practices. Choose well and adjust, if necessary

• Look for character; people who check their egos and love to collaborate

• Sharing your excitement about the work is contagious. And it strengthens the whole company

6/

• The more you delegate, the more you succeed. Assign small projects & let people build confidence

• Meaning = motivation. When you believe in something, you're driven to pursue it

• Take care of yourself. Hit the gym, play with your kids, do what brings you joy