I discovered an incredible niche hidden in plain sight.
Clever entrepreneurs are already exploiting it and rake in $30k+/month with very simple products.
The good news is there's still plenty of room.
In this thread I reveal all my findings and an actionable plan:
Clever entrepreneurs are already exploiting it and rake in $30k+/month with very simple products.
The good news is there's still plenty of room.
In this thread I reveal all my findings and an actionable plan:
== Signal 1 ==
A 19-year-old girl made $400k+ selling baby names.
What?
Her name is Beau Jessup and she runs Special Name.
It's a simple website designed to provide Chinese parents with culturally appropriate English names for their babies.
A 19-year-old girl made $400k+ selling baby names.
What?
Her name is Beau Jessup and she runs Special Name.
It's a simple website designed to provide Chinese parents with culturally appropriate English names for their babies.
Incredibly, this is what the site looks like. 
The way it works is that you can select the gender of the baby plus five attributes like "elegant", "honest", "optimistic", "clever", or "confident".
Then after paying around $0.80 you get three names like Amy, Faith, or Georgia.
Then after paying around $0.80 you get three names like Amy, Faith, or Georgia.
== Signal 2 ==
Starter Story is a well-known bootstrap entrepreneur success story. The founder Pat Walls recently shared that last year the site generated $500K in revenue.
When I did a bit more research on the site I discovered something I didn't expect at all.
Starter Story is a well-known bootstrap entrepreneur success story. The founder Pat Walls recently shared that last year the site generated $500K in revenue.
When I did a bit more research on the site I discovered something I didn't expect at all.
I wanted to figure out where the site's traffic is coming from.
Turns out an incredibly large chunk of it goes to posts covering naming ideas.
Almost 30% of the top keywords it ranks for contain the word "name".
Turns out an incredibly large chunk of it goes to posts covering naming ideas.
Almost 30% of the top keywords it ranks for contain the word "name".
Just a few examples:
• boutique name ideas
• photography business names
• kids clothing brand names
• good youtube channel names
• podcast name ideas list
• unique bakery names
There are thousands of similar keywords that drive significant traffic to Starter Story.
• boutique name ideas
• photography business names
• kids clothing brand names
• good youtube channel names
• podcast name ideas list
• unique bakery names
There are thousands of similar keywords that drive significant traffic to Starter Story.
The moral of the story is that naming stuff is obviously something a lot of people are struggling with.
And what's really cool is that there are hundreds of sub-niches within this niche. Just look at the examples listed above.
Now how can we pounce on this opportunity?
And what's really cool is that there are hundreds of sub-niches within this niche. Just look at the examples listed above.
Now how can we pounce on this opportunity?
If you search for terms like "boutique name ideas" all of the top results are simply static lists of names.
Not a particularly good solution imho but it's clearly working.
Using GPT-3 it's very easy to churn out lists similar to the ones Starter Story has.
Not a particularly good solution imho but it's clearly working.
Using GPT-3 it's very easy to churn out lists similar to the ones Starter Story has.
Slightly better are naming tools like Namelix.
However, since they make their profit through affiliate commissions from premium domain sales the incentives are not really aligned.
The names are usually low-quality since this pushes people towards premium names.
However, since they make their profit through affiliate commissions from premium domain sales the incentives are not really aligned.
The names are usually low-quality since this pushes people towards premium names.
Also the names are often not dynamically generated but simply pulled from a database.
High-quality machine learning models are expensive to host and run.
High-quality machine learning models are expensive to host and run.
Next we have on-demand services which involve some human touch.
You can use tools like GPT-3 to generate a long list of ideas for each client but then curate it manually to make sure they're really relevant.
I recently explored this model very successfully with Product Ideas.
You can use tools like GPT-3 to generate a long list of ideas for each client but then curate it manually to make sure they're really relevant.
I recently explored this model very successfully with Product Ideas.
Finally, given that names are extremely important for parents or business owners I bet at least some of them would be willing to pay $100+ for a premium consultation with a "naming expert".
Now that we have a grasp of the landscape, what should you do? What's the best approach?
I personally really like the on-demand option.
It requires zero upfront investment and can be easily validated.
I personally really like the on-demand option.
It requires zero upfront investment and can be easily validated.
• Create a simple landing page with a payment form.
• When someone signs up you head over to the GPT-3 playground and start generating names.
• Then you curate the best ones manually.
• Depending on the niche, you check if the corresponding domain names are still available.
• When someone signs up you head over to the GPT-3 playground and start generating names.
• Then you curate the best ones manually.
• Depending on the niche, you check if the corresponding domain names are still available.
Once the idea is validated, here's how you can turn this into a sustainable business.
• Create static name lists at scale to attract visitors from Google.
• Continue to offer your affordable on-demand naming service to all visitors.
• Create static name lists at scale to attract visitors from Google.
• Continue to offer your affordable on-demand naming service to all visitors.
• Over time you might want to build some automations and outsource the manual curation process to a cheap VA.
• Finally, you can introduce a premium offer where you charge $$$ for a premium naming consultation.
Obviously this works best if you pick a very specific niche.
• Finally, you can introduce a premium offer where you charge $$$ for a premium naming consultation.
Obviously this works best if you pick a very specific niche.
And that's it!
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