It's a bad idea to place the socmed campaign at the bottom of our list. Considering the pandemic, the internet users in the Philippines, and the social media influence on the political choices of Filipinos, social media is where the battle is.
Yes, a lot of Filipinos don't have access to computers, mobile phones, the internet or a social media platform, but it's possible that most households have someone, probably a breadwinner, who has a gadget and a socmed account. That's enough to politically influence a household.
There are four kinds of trolls in the Philippines. Let me enumerate the bad ones first: paid trolls who only post scripted lies and manipulated images anywhere and loyalist trolls who aggressively argue using the same scripted lies and manipulated images against their targets.
The two other kinds are the good ones, but their numbers aren't enough to weaken the hostility of the bad trolls on social media--good trolls who squarely respond to attacks by simply using truths and another group of good trolls who creatively present truths--satire or mockery.
Since there's no word yet for unpaid good trolls, let me use "grolls"--good trolls. Basically, grolls are benevolent volunteer trolls who use the online methods of bad trolls to spread the truth and counter their lies. We see that on Philippine social media--truthful flooding.
After studying the paid and loyalist bad trolls of Marcos and Moreno, I'm confident that they can't execute the proposals in this thread that are best done in private. They're not creative. Without scripts, they can't function. I think they're college dropouts and high schoolers.
We need more "grolls" who can drown the lies and manipulations of bad trolls. Let's call it swarming--for every lying post, at least three truthful posts will drown it. When undecided voters see the thread, the dominant truthful responses or comments will catch their attention.
Noncreative "grolls" should use ready-made infographics or images that are succinct and straight to the point. Examples: that teeth-grinding emoji, the image that compares Marcos' and Robredo's educational backgrounds, etc. Use such graphics repeatedly to drown the bad trolls.
Undecided voters tend to skip arguments and avoid confrontations. They should be the target of creative "grolls". Remember that video about Imelda's gold and Ibong Adarna or that guy who said he would vote for Marcos and enumerated the latter's personal defects? That's creative.
We need more creative "grolls" who know how to use literary or rhetorical devices in their responses to the lies and manipulations of bad trolls--example, obvious satire that employs humor, irony, exaggeration, or mockery. Make the Tallano gold the Martians' gift to the Marcoses.
There are four issues "grolls" should use against the bad trolls of Marcos--addiction, joblessness, stealing, and lack of formal education. They should be unleashed ad nauseam. Many Filipinos hated addiction in 2016. Stealing somewhat connects Marcos to covid scams via Duterte.
Marcos' non-existent work experience outside of politics will convince many jobless Filipinos that he's not the one and expose his political jobs during his father's dictatorship. His lack of formal education will discourage voters since the presidency is the highest position.
These are the four potent responses to "bobo si Leni": UP, Economics, Law, and the bar exam. In the minds of Filipinos, UP is the best university and the bar exam is the most difficult. Economics and Law are the solutions to the sagging economy and the lawlessness in the country.
Expect the bad trolls to say Robredo failed the bar exam on her first try to insist that Leni is bobo. "Grolls" can shoot back, "Claro M. Recto and Koko Pimentel flunked too". To go for a double kill, "Marcos failed in his college courses that were easy compared to the bar exam."
Lastly, I suspect foreign trolls are involved in Marcos' campaign because they murder English grammar or post a scripted line in Filipino and quickly disappear. They should be blocked immediately. Hell, block those bad trolls after you drown them with truthful flagrant responses.
Done.
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Mukhang hindi ito gawa-gawa. Hinalughog ko ang Aegle Wellness Center na nagbigay raw ng medical certificate kay Marcos para patunayan sa COMELEC na may sakit siya at hindi makaharap para sa pagdining ng mga kaso laban sa kanya.
Maraming mga serbisyong medical ang inaalok ng Aegle Wellness Center. Halatang isa sa mga serbisyo nila ay clinical intervention para sa mga adik at drug rehabilitation pero hindi nila lantarang sinasabi. Para sa mga mayayaman, dapat ngang itago ang pagkalulong ng mga kapamilya.
Sa Facebook post ng Aegle Wellness Center, klarong nag-aalok sila bilang kasama sa self-care at recovery na sa Medicine, may kinalaman ang mga 'yan sa addiction at mental health na pinagsabay bilang dual diagnosis. Psychologist o psychiatrist ang namamahala kahit sa drug rehab.
This thread, perhaps my last, will be about motivating voters to take a political stand, campaign, and finally vote for Robredo. Voting motivators will make or break her in this election.
From January next year until election day, I'll be tempering my political criticism or restraining myself from expressing my views on campaign strategies. I'm already a pariah. I don't need more othering. Kakampinks should be focusing on the right people instead of attacking me.
Again, this thread is not about my opinions or ideas plucked out of thin air but the campaign facts and events in the past I have studied and analyzed. If you itch to describe me, "a decoder of signs and symbols" is apt. That's still anthropological--to study the ways and means.
Winning election campaigns are evidence-based, scientific, data-driven and cognitive. Cambridge Analytica has demonstrated to us many times that maskipaps, nakasanayans, and tsambas and their versions in other countries are things of the past.
Election campaigns in the Philippines today should be changed by what happened in 2016--the use of social media, manipulative political communication, and data analytics. The traditional strategies before that should be deemed archaic as far as our national politics is concerned.
Robredo's camp should use Laylo's demographically arranged survey results to restrategize its campaign. This thread will do just that. I will propose probable narratives based on the numbers and suggest solutions that may weaken or neutralize them. My intent, again, is to help.
We need to do this exercise in critical studies to unravel narratives, texts, and meanings embedded in images signs, and symbols to unmask the intent of artists, designers, or creatives. In the case of Marcos' TV ad, we will unearth motives.
Semiotics is the study of signs, symbols, their interpretations that influence perceptions and meanings that construct thoughts. Humans live or survive in the midst of signs and symbols--traffic lights, company logos, colored baby tags in birthing centers, danger warnings, etc.
In the Philippines, even the image of a black cat is a whole horror story. Because we are so used to signs and symbols, marketing specialists or TV ad makers use them subliminally or conspicuously to arouse our minds or stir our feelings. We relive the past or construct meanings.
It was around this time in 2015 when I wrote an open letter to Roxas that went viral. I suggested that he should change his campaign strategies and political messages. Unfortunately, I was attacked by his supporters, so I silenced myself.
This time, I won't be quiet. I'll be exhaustive. I'll make sure that this open letter won't be dismissed as a mere plethora of personal opinions. I'm doing this because I don't want another government of liars and thieves. My insistence is noble since all I want is a good leader.
First, your TV ad is awful. It's not inspiring. It's a trigger for depression. You want to fix the dying economy, but your hair looks dead. You want to save the hungry and the oppressed, but your face is ghostly. You look weak, sick, and tired. Our hope shouldn't look hopeless.
Now that we're talking about the Barangay Development Fund that eats up the entire budget of the NTF-ELCAC and is released to provincial and city governments, we should also raise the dying rural economy, the abandoned barangays and local development.
There should be a department for barangay affairs that will handle all barangay-related funds, programs, projects, plans, and policies. It doesn't make sense that the Barangay Development Fund is released to provincial and city governments, not to elected barangay governments.
Currently, elected barangay officials are election agents of mayors, governors, and representatives as though it is not their responsibility to develop their barangays. They are so used to barangay beautification, basketball tournaments, and other mundane tasks. Enough of that.