Why do some solopreneurs succeed while others fail?
I think I've figured it out.
THREAD: The 5 fundamentals of a one-person business:
I think I've figured it out.
THREAD: The 5 fundamentals of a one-person business:
1/ They nail their ideal customer persona
Part of building a one-person business is being crystal clear.
Focused solopreneurs:
- Move from Market → sub-market → micro-market
- Know exactly who they are talking to
- Deeply understand their customer
Do you?
Part of building a one-person business is being crystal clear.
Focused solopreneurs:
- Move from Market → sub-market → micro-market
- Know exactly who they are talking to
- Deeply understand their customer
Do you?
2/ They build a small but relevant network online
The best builders know it's better to build with others.
So they:
- Network with 3-5 impressive people in their space
- Start regular, meaningful conversations
- Think quality > quantity
Are you networking or spraying?
The best builders know it's better to build with others.
So they:
- Network with 3-5 impressive people in their space
- Start regular, meaningful conversations
- Think quality > quantity
Are you networking or spraying?
3/ They understand infotainment
On Twitter, we all want to be informed or entertained.
So, great solopreneurs:
- Teach people something they can apply immediately
- Entertain them with other relevant stories
- Make their audience think
Ask yourself: Does my content do this?
On Twitter, we all want to be informed or entertained.
So, great solopreneurs:
- Teach people something they can apply immediately
- Entertain them with other relevant stories
- Make their audience think
Ask yourself: Does my content do this?
4/ They have focused distribution
You can build a great product, but distribution is King.
Smart solopreneurs:
- Don't play on every social channel when they start
- Pick one that works & learn the nuances
- Double down on what resonates
Are you analyzing your content?
You can build a great product, but distribution is King.
Smart solopreneurs:
- Don't play on every social channel when they start
- Pick one that works & learn the nuances
- Double down on what resonates
Are you analyzing your content?
5/ They monetize at the right time
You can't come out of the gate slinging product.
Money-making solopreneurs:
- Look for signals from their audience
- Often start with a service business to learn more
- Use feedback to inform future product
Are you guessing or listening?
You can't come out of the gate slinging product.
Money-making solopreneurs:
- Look for signals from their audience
- Often start with a service business to learn more
- Use feedback to inform future product
Are you guessing or listening?
Starting your solopreneur journey is a lot like building an MVP.
Resist the urge to get complex, and start simple.
Summary:
1. Get specific
2. Network small.
3. Infotainment wins.
4. Simple distribution to start.
5. Let your audience inform products.
Resist the urge to get complex, and start simple.
Summary:
1. Get specific
2. Network small.
3. Infotainment wins.
4. Simple distribution to start.
5. Let your audience inform products.
I'm here to make your solopreneur journey easier.
That's why I write on Twitter.
If this was helpful, feel free to give me a follow → @JustinSaaS
If you have any questions, ask away. I'm happy to give out as many helpful tips as I can muster today.
Thanks for reading 👍🏻
That's why I write on Twitter.
If this was helpful, feel free to give me a follow → @JustinSaaS
If you have any questions, ask away. I'm happy to give out as many helpful tips as I can muster today.
Thanks for reading 👍🏻
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