You don't need complicated funnels to sell info products.
Nearly everyone I've met who uses them works harder, spends more, and makes less on their products than I do.
Here's my simple formula to sell info products:
A mini 🧵👇🏻
Nearly everyone I've met who uses them works harder, spends more, and makes less on their products than I do.
Here's my simple formula to sell info products:
A mini 🧵👇🏻
1/ Continuous value in a niche
I spent a few years on LinkedIn talking about social media growth on the platform.
All of my best lessons already exist as content. They are all free.
The good news is people will pay for aggregation.
I spent a few years on LinkedIn talking about social media growth on the platform.
All of my best lessons already exist as content. They are all free.
The good news is people will pay for aggregation.
2/ 80% give, 20% ask
As you continue giving away valuable information, you earn the right to make an "ask".
Once per week, I ask my audience to buy a course.
I make about 15x the revenue each "ask day".
See @gumroad screenshot (a few more asks bc of Holiday sales)
As you continue giving away valuable information, you earn the right to make an "ask".
Once per week, I ask my audience to buy a course.
I make about 15x the revenue each "ask day".
See @gumroad screenshot (a few more asks bc of Holiday sales)
3/ "Impulse buy" pricing
The amount of trust you need to build to sell a $1,297 masterclass takes is insane.
When people come across my products (especially on "ask" days), I want them to "pull the trigger" without thinking.
Make it easy.
$50 to $150
The amount of trust you need to build to sell a $1,297 masterclass takes is insane.
When people come across my products (especially on "ask" days), I want them to "pull the trigger" without thinking.
Make it easy.
$50 to $150
4/ Create urgency with discounts
A simple 25% to 40% expiring discount (24 hours only) drives purchases.
A well-crafted ask + impulse pricing + expiring deal = sales
I average about $14k in 24 hours when I ask.
It gets seen by 50k to 80k people.
A simple 25% to 40% expiring discount (24 hours only) drives purchases.
A well-crafted ask + impulse pricing + expiring deal = sales
I average about $14k in 24 hours when I ask.
It gets seen by 50k to 80k people.
5/ Deliver 100x value
Part of the "impulse buy" strategy is to surprise and delight the customer.
"I spent 2k on a Copywriting coach in January... Learned more in this $150 course than I did working with them." - Jubal Horton
This the feedback I'm after 👆🏻
Part of the "impulse buy" strategy is to surprise and delight the customer.
"I spent 2k on a Copywriting coach in January... Learned more in this $150 course than I did working with them." - Jubal Horton
This the feedback I'm after 👆🏻
6/ Automate testimonials
When the course is completed, I embed a testimonial.to button inside of the last lesson.
The ask is simple. A short video or text testimonial.
Then it automatically gets pumped to my landing page.
Check it out: theoperatingsystem.co/#testimonials
When the course is completed, I embed a testimonial.to button inside of the last lesson.
The ask is simple. A short video or text testimonial.
Then it automatically gets pumped to my landing page.
Check it out: theoperatingsystem.co/#testimonials
7/ Create an army of happy customers who sell
After completing the course, customers receive an invite to become an affiliate.
It doesn't drive a ton of sales, but so far I've made $5,760 in 5 months.
Not bad.
After completing the course, customers receive an invite to become an affiliate.
It doesn't drive a ton of sales, but so far I've made $5,760 in 5 months.
Not bad.
- No 30-day email course.
- No complicated integrations.
- No audience segmentation.
- No abandoned cart emails.
None of these things are bad btw.
They would probably help me increase sales.
But they aren't necessary to start & be successful.
So I hope you'll get started...
- No complicated integrations.
- No audience segmentation.
- No abandoned cart emails.
None of these things are bad btw.
They would probably help me increase sales.
But they aren't necessary to start & be successful.
So I hope you'll get started...
And that's it for today.
If you found this thread valuable:
1. Toss me a follow for more threads on entrepreneurship and internet income → @justinsaas
2. Enjoyed this? Here’s another similar thread of mine you might enjoy:
If you found this thread valuable:
1. Toss me a follow for more threads on entrepreneurship and internet income → @justinsaas
2. Enjoyed this? Here’s another similar thread of mine you might enjoy:
https://twitter.com/JustinSaaS/status/1468266596896579587?s=20
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