Thread by @JustinSaaS

How to 2x your rates in 2022:

[Mini 🧵]

1/ Get feedback

First, you need to understand what part of your business customers love and want more of.

Ask simple questions:

- Where do your customers get the most value from you?

- What do they wish they could get more of?

- Don't forget: what do YOU enjoy the most?

2/ Optimize

Next, optimize your business by:

- Developing & expanding areas you and your customer enjoy.

- Eliminating things you and your customers don’t.

You want to find the intersection of what you enjoy & what customers want more of.

That's ALL your going to focus on.

3/ Clarify

With your newly optimized business, it's time to adjust messaging.

Start with:

- Content
- Website
- Sales pitch
- Social profiles
- Landing pages

Make it crystal clear who you work with, what you help them do, and how you help them do it.

This is your new niche.

4/ Testimonials

Testimonials improve conversion from web visitor → booked call

It’s also a key driver behind price increases.

Your goal is to get testimonials from customers in your niche.

This will greatly improve the likelihood of booked calls from future great customers.

5/ Increase your rates

Now you have a:

- Niche
- Ideal customer
- Crystal clear offer
- Plenty of social proof

Now double your rates.

Even if you lose 2x more deals, you'll make the same money and work 50% of the time.

Keep pushing your rates until the math doesn't work.

TL;DR

1. Ask for feedback from customers early & often
2. Understand the part of your business they love
3. Document feelings about what you enjoy
4. Find the intersection of numbers 2 & 3
5. Adjust messaging across the web
6. Ask for testimonials ruthlessly
7. Raise your rates

Just a short one today.

Hopefully, you found some nuggets in here to improve your service business next year.

If you found this valuable, give me a follow for weekly threads on entrepreneurship & internet income → @justinsaas

Have a wonderful last week of 2021.

Cheers.