The right way to think of the "SSO tax" (where companies charge extra for security features) is "You are being offered a dual use product backed by a strong engineering team for far less than it would otherwise cost, with sophisticated enterprises picking up the slack."
I respect that many hobbyist geeks like to get their software for free or close-to-free but, well, there would be few SaaS products meaningfully improved by SSO if there weren't a way to charge enterprises what they are worth.
SSO is a segmentation lever, and a particularly powerful one because (as @tqbf notes), everybody in the sophisticated-and-well-monied segment is increasingly *forced* to purchase it.

In this it is like asking a vendor for HIPAA-compliant services. Yes, enjoy 2X on the invoice.
(Some geeks feel morally opposed to charging for if statements, which was always a baffling point of view for this former "shareware" developer. If statements were literally the only thing I could sell.)

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More from @patio11

13 Jan
Oddly enough I think I’ve never seen an official guide to either chat or email practice, despite them being core job skills which are clearly as trainable (and amenable to automatic aid!) as e.g. code standards / linting.
Examples include: don’t send a blocking salutation. (“Hey.” or “Got a minute?”) Salutations are fine; just put them in *one message* with the actual content immediately after them.
If you are a manager and you ask for a meeting without an identified agenda/topic, be aware many employees will think they are getting fired. This is poorly calibrated but very easy for you to fix.
Read 14 tweets
10 Jan
A major point of crossing the culture gap between lower and upper middle class is becoming aware of how power operates (versus how virtue is generally described) and choosing to join it.

This is, not accidentally, part of the rituals necessary to get inside the gates.
Not a one time thing either.

Admission to elite universities is by a complicated process about power, not by academic merit, and the universities consider people who think it should be otherwise to be hopelessly naive and at least a little dangerous.
And then the interview circuit really does “If you’re capable of discovering the rules of the game, and then decide to play suboptimally, we would prefer to find a different teammate. If you’re not capable of discovering the rules of the game… indistinguishable for our purposes”
Read 7 tweets
9 Jan
So here’s an interesting offering from local doctor’s office in Japan:

“If your business lacks an on-site doctor, we’ll serve as a consultant over Line for $100 a month or $200 if you have more than 20 employees. Scope of service is advice not medical care; 24 hour response SLA”
Presumably absurdly high margin for the doctors, very easy to budget for businesses (and so cheap it is irrational not to have it), some actual utility to all parties.
A huge portion of medical practice is successfully diverting subclinical issues from the medical system and escalating important things appropriately. This lets them do both plus assist businesses with preventative strategizing.
Read 4 tweets
9 Jan
Somebody should write the definitive post on this topic, and I hope it doesn’t have to be me, because there’s some nuanced advice here.
If you’re a SaaS company who adds 10 customers a month you want an email for every churned customer to debrief them, and if you’re a writer/etc with hundreds of subscribers you *must treat them as statistics* or you will be Dunbarred into depression.
Goes for non-monetized emails, Twitter follows, etc too. Unsubscription is just the back button, not a judgement of moral worth. They didn’t want exactly your thing exactly now. No worries, it’s a big Internet.
Read 6 tweets
7 Jan
Bits about Money #10, on BNPLs (Buy Now Pay Later):

bam.kalzumeus.com/archive/buy-no…

I went with a bit of a dad joke for the title.
BNPLs are a fascinating example of financial engineering in the purest sense of the word: they create high-yielding consumer loans seemingly out of thin air, without charging consumers for the service.

They are broadly more customer friendly than credit cards.

How can this be?
The answer is that BNPLs lean into a poorly understood feature of all payment methods: businesses are paying to move money around, sure, but they’re also paying for marketing impact, and if you can prove marketing impact high margin businesses will shovel money at you.
Read 5 tweets
7 Jan
How I imagine this went down:

GameStop: We’re a struggling retailer in a segment beset by e-commerce, which due to our product being digitally deliverable is more of a threat to us than almost any retailer.
WSB: OMG we love your stock.
GameStop: And as you know we have no tech.
WSB: You will liberate us from Wall Street!
GameStop: You might also know that our customers think we’re legendarily lacking in taste or talent.
WSB: Let’s storm the barricades and string up the marketmakers!
GameStop: And as responsible professionals we’re a little bit puzzled.
Read 6 tweets

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