Media buying is nothing without a supply of great ad UGC ads!
Here's how I did it and why...
I started offering UGC as a service when I realized that most influencer marketing agencies/platforms suck.
The problem with working with influencers is that they have no idea of what makes a good ad.
I have a unique vantage point because I have access to SO many ad accounts.
I realized that good UGC ads simply just follow formulas.
Capture attention in the first 3 seconds, demonstrate the product benefits, and have a genuine testimonial.
So I went on a hunt to find content creators/actresses who I could train on how to get the content I needed...
I started with training 1 creator, then 2, and now TEN girls on my team who deliver content weekly for my clients.
I'm also lucky to work with some of the best ad editors who can deliver on my vision for each ad.
Finding great creators/editors is so tough but I found my tribe.
Now my and my girls are making 20+ new ads each week for some of the coolest clients in the world.
It gets hard to choose what examples I share on Twitter because I love all of the ads so much and I take so much pride in the end results.
The most rewarding part of making UGC is that I have view-access into my client's ad accounts so I can see what ad concepts work the best and I can implement those learnings for the next week's ads.
Testing creatives and learning what works is the key to scaling ad accounts!
I'll forever pride myself on not being an agency. I'm working directly with my clients on the concepts each week, implementing their feedback, and analyzing their creative performance.
I am incredibly happy to have found so many amazing creators & to double down on UGC in 2022!
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What do the top advertisers on Meta and TikTok like The Farmers Dog, Poshmark, and Hims have in comment? They all have amazing ad creatives, and they hire me to make them.
Here are 15 top ad formats for you to use as inspiration:
#1 Let me change your mind about _________
#2 It's time to ditch ______, and get something much better from _____
#3 Fake Podcast (I am LITERALLY obsessed with this ad format)
I randomly started a product review blog that now gets over 10 million impressions and 2 million post engagements a month on Facebook.
Here's the story of my most successful side project:
I got started with my review blog "Savvy Finds" last year when I saw a trend that ads going through publisher FB pages performed better than ads going through brand pages.
I ran lots of A/B tests on the ads I was making for clients from the Savvy Finds page vs their brand page.
I saw that the ads running through the Savvy Finds page were nearly always the winner, with all variables remaining the same. So for every ad I make for clients, I let them test the ads through Savvy Finds.
#1 Start your ad with the desired end result of using your product, then in the second frame introduce the product. This will increase video watch time as people will want to know how to get the result.
(all examples are my own)
#2 Start your ad with a very close-up shot of the product. Get people wondering... what is that?
Starting the ad with something a bit weird/oddly satisfying will get people to stop scrolling.
#3 Start the ad explaining why you are NEVER doing the inconvenient/expensive/inefficient alternative to your product again.