π Marketing
Email Marketing: Mixmax
Email Automation: Mailchimp
Referral Marketing: Viral Loops
Market Research: User Interviews
Copywriting: Copy
Customer Discovery: Idea Validator
Community Feedback: Product Hunt
π₯ Technology & Product can easily get too long, but here are some common essentialsβ¦
Cloud: Digital Ocean / AWS
Data: Segment
Emails: SendGrid
Chat: Intercom
Web: Webflow
Automation: Zapier
What else would you add to any of the above?
OK, added a few more and turned it into a landing page. Check it out at startupstarterpack.com
β’ β’ β’
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What are some overlooked or underrated startup books? Iβve probably read 100+ and certainly already know the big five - but who can hit me with a less known one?
For those who asked, in my opinion the big five are:
- Lean Startup
- Zero to One
- Hard Thing About Hard Things
- Founders Dilemma
- Start With Why
My recommendations:
- Venture Deals for venture
- Never Split The Difference for negotiation
- E-Myth for fundamentals
- Hacking Growth for marketing
- Delivering Happiness for culture
- The Blue Sweater for inspiration
- Super Founders for data
- Lean In because itβs 2021
It doesn't just matter what you say, but how you say it. The goal is to avoid leading the witness to say things you want to hear.
The most common mistake I see in customer discovery is that founders may be asking the right question, but they're asking the wrong people. Know your customer. Know your ideal customer profile, or persona.
Hey stranger! Iβm Saba and Iβm an Aussie. I love startups, marketing, reading, teaching, and philosophy.
I tweet for early-stage founders on:
π€ pitching
πΈ fundraising
π accelerators
πͺ building a team
π’ growth
π‘ events & opportunities
π± apps & social
Read more
π π π
Most, or at least the best, content I curate or create gets shared on sabakarim.com/resources
Start there if you want things like investor lists, pitch-deck templates, marketing tools, and my most read blogs.
Best of all, I (try) keep it real.
In 2015 I came to the U.S to study, fell in love and never left.
Iβve co-founded 3 startups, 1 failed, 1 exited (β @HubSpot), 1 still in operation which I now advise.
2/ It doesn't have to take more than an hour if you're honest and concise. Tell us the state of the world, the good and the bad, and use plain language.