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Darth Autocrat (Lyndon NA) Profile picture
@darth_na
Jan 14, 2022 β€’ 27 tweets β€’ 7 min read β€’ Read on X
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🧡
🚨::: Content Audits - More than just SEO! ::: 🚨

Content audits should be a common function,
and should cover far more than SEO.

But the sad truth is, most content audits Suck!

So - here's a thread :D

🧡>>>

Please Retweet
#SEO #ContentAudit #DarthAutocrat Image: Title reads "Co...
Content Audits - What are t...
Content Audits - Why do the...
Content Audits - Typical SE...
Content Audits - A better S...
Content Audits - But those ...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - Why do you...
Content Audits - Why do you...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - What? ALL...
Content Audits - Limited da...
Content Audits - The right ...
Content Audits - Do them Bi...

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More from @darth_na

Darth Autocrat (Lyndon NA) Profile picture
Apr 10
.
:: This is NOT what you are meant to be doing! ::

This is a shining example of the flawed logic,
and Keyword Lead approach that I keep on saying to avoid!

If you're agency does either of these,
look for better!

>>>

#SEO #Keywords #ContentCompendium

Via @jonoalderson
>>>

Yes - "Keywords" are important,
as is knowing Search Volume and Competition Level/Strength.

But you should not be creating pages based around such things.
Instead - you should be basing it around Prospects/Audience, and their Needs/Wants/Expectations.

>>>
>>>

Where's the Buyer Guides?
Where's the Range Comparisons?
Where's the Spec/Tech Sheets?
(and at least 5 other content formats!)

These are the pages that help prospects to decide
not only what to buy,
but to buy it from you!

They appear for earlier-stage searches.

>>>
Read 13 tweets
Darth Autocrat (Lyndon NA) Profile picture
Apr 4
.
🚨:: Should you be writing that? ::🚨

Okay, this one may ruffle some feathers,
but hopefully it will drive home some of the reasons that some sites get hit, or don't rank etc.

Sadly, the answer is to often - NO

>>>

#SEO #ContentCreation Image - top down depiction of a plain-paper note book, open on a wooden table top. On the left hand page, is some hand writing; large letters, 1 word per line. Reads: "Should you be writing that". On the right, is a single character - a large, heavy question mark.
2/?

It's such a simple question ...
... but so many get the answer wrong.

The result is - a huge number of people producing content, about topics/subjects that they don't really know.

And it shows!

How?

Because those people do "research" before they "write"!

>>>
3/?

Note the "quotes" around:
* Research
* Write

That's because - as much as some would like to believe otherwise,
looking at the top N results,
then rewording them,
is Not Research nor Writing!

(And I know - some tools help you do just that!)

>>>
Read 23 tweets
Darth Autocrat (Lyndon NA) Profile picture
Mar 31
1/?
🚨:: Google and SEO ::🚨

Something that's become readily apparent,
is that a large percentage of peoples
understanding of SEO
is somewhat skewed,
and they don't see/understand it from Googles perspective.

>>>

#SEO Image
2/?

In the most simplest view,
G see's 3 main aspects to SEO:
1) Crawling
2) Indexing
3) Ranking

And of those 3 aspects,
Google would prefer if people only focused on the first 2;
Crawling and Indexing.

G see Ranking as their job.

>>>
3/?

The more you do around Ranking,
the more you can be seen as manipulating, or abusing, or getting spammy etc.

Instead, SEO should focus on:
* ensuring content can be accessed by bots
* G is able to parse (and render) the content
* G knows what should be indexed

>>>
Read 48 tweets
Darth Autocrat (Lyndon NA) Profile picture
Mar 30
1/?
.
πŸš¨πŸ‘Ά:: Sorry, but, your baby's UGLY! ::πŸ‘ΆπŸš¨

I know.
It's not nice to hear.
But ... it's the truth.

That site (or little collection of) ...
... not as pretty (good) as you thought!

No - not all of you.
But many.

>>>

#SEO #HCU #Niche Image : Product stock photo of a "cabbage patch" baby doll. Iconic/stylised large, round face (wider than tall), with large round eyes, little snub nose, chunk rose coloured cheeks etc. Dressed in blue Babygro/onesie, laid atop a soft/material "cabbage".
2/?

Okay - attention grab is over,
I'm not intending to insult you ... but it's a phrase that has the right meaning,
and applies to sooooo many right now.

You were ranking.
You were not ranking because you were the best.
You were not ranking because you were original.

>>>
3/?

You were ranking because G had a flaw (or several),
and in some cases,
some of you darn well knew you were using exploits!

Did you deserve to get tanked,
this hard?

NO!

But ... other side of the coin...
did some of the lower ranking sites deserve to be below you?

>>>
Read 37 tweets
Darth Autocrat (Lyndon NA) Profile picture
Feb 10
1/?
🚨:: >90% of pages get 0 SE Traffic? ::🚨

@nathangotch gives 3 reasons why this may happen,
(figure based on an @Ahrefs study (LINT))

1) Repeat tactic fails them
2) Wrong tactic
3) Inexperience

But, I've got a Very different perspective!

>>>

#SEO #Traffic #Content
2/?

:: 1- Logic ::
There may be tons of pages out there,
but simple logic says that they can't all be ranked top and get the clicks.

Typical CTR Distribution pushes most traffic to the top N pages.

>>>

<Link to the study should be below :D>
ahrefs.com/blog/search-tr…
3/?

:: 2- Dupes ::
G have stated that a significant part of the web (they've crawled) is duplicated!
And G tend to filter dupes - so a % of pages are unlikely to show, and thus generate no traffic.

:: 3- Bias ::
People go for Brands, Names etc.
They will get a % of clicks

>>>
Read 16 tweets
Darth Autocrat (Lyndon NA) Profile picture
Jan 22
1/?
:: Is Guest Posting Dead? ::

There's 2 parts to @mattdiggityseo's tweet I want to cover.

1) The Guest Posting part
2) The Link Assessment part

>>>

#SEO #GuestPosts #LinkBuilding
2/?

:: Guest Posting ::

I've said it before, and I'll say it again;
if you're primary motivator for GPing is "SEO Links",
you're doing it for the wrong reasons,
and likely to get it wrong.

Here's a whole bunch of reasons to do Guest Posts.

>>>
3/?

Guest Posting is part of Promotion (Marketing).
It's to show you know your stuff, to earn trust, reach new audiences etc.

You don't go on day time TV or talk shows to earn links!
You don't do Press interviews to earn links.

Why write for 3rd parties for links?

>>>
Read 18 tweets

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