🧵
🚨::: Content Audits - More than just SEO! ::: 🚨

Content audits should be a common function,
and should cover far more than SEO.

But the sad truth is, most content audits Suck!

So - here's a thread :D

🧵>>>

Please Retweet
#SEO #ContentAudit #DarthAutocrat Image: Title reads "Co...
Content Audits - What are t...
Content Audits - Why do the...
Content Audits - Typical SE...
Content Audits - A better S...
Content Audits - But those ...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - What makes...
Content Audits - Why do you...
Content Audits - Why do you...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - Data Point...
Content Audits - What?  ALL...
Content Audits - Limited da...
Content Audits - The right ...
Content Audits - Do them Bi...

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More from @darth_na

Jan 14
.
:: Appearance, Perception and Reaction ::

I've waited a bit for things to die down,
but I think it's time for a little chat about diversity, inclusivity and doing the right thing the right way.

(Yes, coming from a 40yo straight white male!)

#Diversity #inclusion
>>>
Now, recently, there was an event promoted ...
... and it was hit with the:
"surprise, white guys"
stick.

The problem is - it wasn't just white guys.
The problem is also - they didn't make that clear.

If you are going to do the right thing,
Do It Right!

>>>
That means you need to push and clearly display and reference minorities and those often under-represented - in all media and promotions.

Front AND Center

What is the point of being inclusive,
and then only displaying the prominent/common demographic?

>>>
Read 6 tweets
Jan 12
Hey @GoogleAds ... do you want to sort out your staff?

Calling because ads have been suspended,
person refuses to put me through to a manager,
lies saying I've used a profanity,
refuses to give me their reference number,
refuses to give me a call reference number.

#GoogleAds
Case ID 0-2324000032475

Please - review the call.
Tell me what the "Profane" word was.
When you can't - pull that member of staff!
Shocking,
2nd call ... manager callback is booked.

Amazing!

(Why do call centre staff insist on lying/fobbing people off?)
Read 4 tweets
Jan 12
.

<ADULT>

On the off chance - anyone dealing with adult-content G-Ads?
If so - are your client ads still running - or have they been restricted?

As of early this morning - G seem to be kicking adult ads - no note of policy changes or anything :(

#GoogleAds #PPC #Adult
Okay ... so on a call!
Connected, verified (why is that not automated?),
now on hold (1 min so far).

Are we taking bets on how long it takes me to start swearing due to constantly repeating myself?
After the 3rd repeat,
asked for a manager.

Someone is about to have a very bad day :(
Read 4 tweets
Jan 11
🧵
::: That's "Real Intent" :::

The article by @LogansNotions is more than worth a read (well written and informative).

But it does raise a point that is beginning to irk me.

"INTENT" is not just a buzz word!

#SEO #intentalosopita

🧵>>>
>>>

I don't think people realise just how long/established the idea of "searcher intent" (or "query intent") is.
We've had several cycles of it over the past decade,
and it's older than that!

More importantly, it's a core aspect of Marketing/Sales.

>>>
>>>

Intent isn't just:
* purpose
* goal

It includes:
* reason
* motivation

Someone may be searching for Pizza.
That may trigger Local, as well as a possible hybrid of Commercial/Informational.

But they are searching for Pizza for a reason (hungry. to bake later etc.).

>>>
Read 14 tweets
Jan 10
.
::: Generalist, Specialist, Stupidest... :::

I keep seeing these things pop-up,
so I thought I'd try to encourage a little thought,
discussion and hopefully improve how this topic tends to be presented.

🧵>>>

#SEO #Marketing #Skills Image. 3 separate images made of blocks/squares. a) A horizo
Generalist vs Specialist.

The typical view:
* Generalists cover multiple subjects (or sub-subjects/aspects) - they have "breadth".
* Specialists have great depth of a singular aspect.

>>> Image: Two images - Generalist and Specialist.  a) Depiction
But people have realised that's not quite right!
So we end up with the "T" - both Breadth and Depth!

Wait ... it gest better!

>>> Image: Titled : "But there's more!" A "T"
Read 12 tweets
Jan 7
@si1very Yes/No/Maybe?

The distinction is important, because a penalty is an applied negative.
Getting hit with a penalty for things like mass-cookie-cutter or stolen content is vastly different to G filtering out X of Y pages.

>>>
@si1very >>>

Then there's the issues of vocabulary/ & specificity.
* Internal duplication
* External duplication
* Copied/Stolen content
* Highly similar content
* Cookie-cutter-content
* Boilerplate content
* Low "original" content
* Mashups
* Enhanced mashups

Each is different.

>>>
@si1very >>>

If you've got 50+ pages, and have some canonical issues (such as protocol, domain/TLD, paths/queries etc.) - it's problematic.

1) Diluted and/or Dispersed values typically lead to lower rankings.
2) Auto-canonical/Filter may lead to fluctuating rankings

>>>
Read 15 tweets

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