Relative figures (grown by X%, gain by N%, return of Y%)
don't mean squat unless there is a real figure provided alongside (ideally, the initial/base figure - failing that, the final, and people can do the number crunching).
Why is it important?
Jun 17 • 8 tweets • 3 min read
4️⃣ ... it's for the right audience
5️⃣ ... it's something that contributes to your business goals
6️⃣ ... it's a relevant topic that aligns with your site
Instead, there has been a significant shift to:
* what contributes to the businesses goal(s),
* what is readily achievable with the resources available,
* how to present needs/requirements to get them implemented,
* understanding of resource allocation
Jan 29 • 4 tweets • 1 min read
I'm torn on this one.
I deeply value experience, and invested time in learning.
But, as someone that was once young,
and often frustrated at the stupidity I saw in various roles,
I know that "age" is the wrong proxy-metric.