Back in January 2014 Matt Cutts of #Google said this "Okay, I’m calling it: if you’re using #guestblogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company." Has guest posting died since then? Nope. But web spam has to a large degree. We don't think that guest posting in and of itself will ever die. Imagine major publications without contributors. But as Rank Brain and other Google upgrades continue to roll out, abuse of the practice should wane. We think Google uses stylometry to ID authors… There may be something to Google's distain for SEO practitioners overusing guest posts. At Reputation X we believe that Google uses a form of stylometry along with many other methods such as link profiles and scraped content to identify blogs and authors using guest posts to build links. Stylometry is the practice of identifying an author based on their style of writing.

How might this work? There are thousands of sites that exist simply to sell links on.… A person buys an article on the site, they place content, embed a link to their site, and it gets posted. The idea is that Google will find the article, follow the link to the target site, and count the link as an authority signal

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