Thread by @Dank945

This practice was common until 2012 when Google made an update to defeat #PrivateBlogNetworks (PBN's). An entire industry devoted to paid guest posts
There is an entire industry based on paid guest posting. An #SEO guest post writer may generate thousands of articles

42networksaa.wordpress.com/2021/10/26/how… on different subjects for placement under various names on many sites. But if Google uses stylometry to identify that author across many sites they can then identify the sites that are probably selling links in guest posts. We think

42networks.livejournal.com/435.html this is one of the methods Google's Penguin update from 2012 uses. So if you're going to use guest posts for SEO beware of using sites that do it regularly, or worse - all the time. You'll spend money but the links won't count because

getcontextualbacklink.weebly.com Google's Penguin algorithm update runs in real time. No one will tell you the link isn't passing authority, not even Google, and certainly not the person who paid for the link.

42networks.page.tl/Is-This-the-Fu… Google wants guest posts to include nofollow links
In this tweet John Muller of Google said " if you're providing the content/the links, then those links shouldn't be passing signals & should have the rel-sponsored / rel-nofollow attached."

contextualbacklinksaa.bravesites.com Google is essentially asking blog owners who allow guest posts to tag the links from their blogs with NOFOLLOW or a similar directive so that Google knows the link may not be trustworthy - even if the link is in fact completely trustworthy.

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