Thread by @MeetKevon

At the start of 2021, I had 461 followers.

Then writing the 10k-word "Build in Public free guide" gave direction to my entire creator journey and led me to a $4.2k month in Nov 2021.

Here's how I wrote the guide:

1. Not from my dream, I did research

I honestly didn't know Build in Public would become my "niche".

I knew I had to create a killer piece of content people would love & reshare.

When I saw people talk about it but a quick google search didn't show me enough, I knew that's it!

2. It was a calculated bet

Google search showed 0-10 search volume a month for "Build in Public", but my gut told me it might work.

I wasn't 100% sure.

So I took a safer approach by writing the guide in public. If people didn't care, maybe I could stop mid-way?

3. A ton of patience

The entire guide took me 2 months! I was new to Twitter, writing online, Building in Public.

My first 4 threads about this project had 7, 4, 10, 14 likes. Okay, no one cared?

Then I asked if people were willing to be my early readers, 9 people showed!

4. It wasn't just about the writing

I know many people who once decided to write, they went into writing mode.

Headphone, keyboard, coffee - nothing else.

I went to Indie Hacker's Build in Public group every day and helped answer questions the entire time.

5. Slow, genuine work

I (guess) if I had written the guide in a week and pushed it out, people wouldn't care as much because it's another quick work to get attention.

The fact that I took it so slow and they were watching showed them I was serious.

And they helped to spread!

To sum it up for you:

🌿 Don't write it if everyone is writing it. Find unique angle
🌻 Write in public to gauge interest. Stop if no reaction
🌵 People are watching your progress
🌼 Go to where people care about this hang and just help and help
🌴 No need to rush

If you like my sharing:

🎗 Retweet the 1st tweet to share with others

🎗 Follow me for more learnings on Build in Public & creator journey @MeetKevon

🎗 If you want even more depth, follow me: publiclab.co/newsletter

Thanks for reading!