VMware has non-technical roles like Program Manager and Professional Services, so you can start in a non-technical and then transition into a technical role internally.
1/ Microsoft and Azure are the same company. In terms of the hiring process, it is generally the same between these two organizations for similar roles. eg. Software Developer Engineer (SDE)
A Hiring Manager's technical challenges can greatly vary
/2 Microsoft and Azure Certifications at least for the Software Developer Engineer (SDE) are not a factor during hiring.
Consider whether the role is working on the underlying infrastructure or building workloads ontop of Microsoft services