Since August 2018, Apple's market cap has grown from $1T to $3T. Despite delivering huge results, Tim Cook's product strategy is often misunderstood.
Users are going deeper into its ecosystem and Apple is positioned to win the next computing platform: AR.
Here's a breakdown 🧵
1/ The best way to highlight the success of Cook's product strategy is cash. Over the past 3 years, Apple's *free cash flow* has totalled an absurd $225B.
Apple has the world's most profitable:
◻️ smartphone
◻️tablet
◻️ laptop
◻️ desktop
◻️ smartwatch
◻️ wireless headphones
2/ Apple analyst Neil Cybart explains why the company's product line is unmatched:
"Computers small and light enough to be worn on the body are sold next to comps so large that built-in handles are required. All these products are designed to work seamlessly together."
When Steve Jobs unveiled the iPhone in Jan 2007, the maker of BlackBerry — Research in Motion (RIM) — had a market cap near Apple's ($60B vs. $75B).
Now, it’s $5B vs. ~$3T.
While Jobs positioned iPhone perfectly, RIM made 5 decisions that led to its fall.
Here's a breakdown🧵
1/ The BlackBerry vs. iPhone story is not as clean as it seems in hindsight. When iPhone officially hit markets in June 2007, many thought it would fail.
Former Microsoft CEO Steve Ballmer famously balked at the price ($500) and design ("no keyboard").
Tech media was skeptical:
2/ Blackberry sales actually grew for many years after iPhone's launch.
In 2007, RIM moved <10m BlackBerry units.
In 2011, RIM moved more than 5x the units, selling 50m+ handsets for the year.