There used to be an internet once full of blogs, informative websites, and was true to the premise of internet being a place to search and get to know about anything.
A small cafe owner writing about recipes they experimented with or a woodworker reviewing varnishes..
A small cafe owner writing about recipes they experimented with or a woodworker reviewing varnishes..
Today capitalism has killed that internet. Every venture funded company has a marketing department, and the marketing department has 2 departments, one that puts up ads on Google (called performance marketing) and another that writes blog posts (called organic).
Side note: It is extremely ironic that the meaning of the word "organic" is people coming to your website without you paying to do so (i.e. by showing them ads), but today's organic marketing involves paying as much as Google ads to a whole army of "content writers". How organic.
Anyway, so how capitalism has killed the old internet is that, the entry point got captured by the biggest tech companies (Amazon if you want to shop something, and Google for everything else).
No one remembers or follows artisanal cafe and woodworker blogs anymore.
No one remembers or follows artisanal cafe and woodworker blogs anymore.
Now you search about some bespoke countryside recipe, instead of your cafe owner's small blog you get
1. [Ad] Food ordering app
2. [Ad] Readymade frozen food brand
3. Paid blog by kitchen appliance brand's content team
4. Paid blog by spice brand's content team
1. [Ad] Food ordering app
2. [Ad] Readymade frozen food brand
3. Paid blog by kitchen appliance brand's content team
4. Paid blog by spice brand's content team
By chance you get one non-paid, non marketing blog in the first 10 results, it will be by some thought leader who writes about how they made that recipe last summer when visiting their granny, and how it taught them the key to success with a CTA to their gumroad course.
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