Eddie Yoon Profile picture
Jan 25 13 tweets 3 min read
I started dabbling in real estate investing 20 yrs ago
- I bought/sold ~10 single families, condos, multi-units
- Primary residence, rentals, timeshares, new & old
- I lost big during the 2008 crash

I finally hit a grand slam!

Here’s what I know now that I wish I knew then 🧵👇🏻
Step 1: Build a stomach for a longer-term horizon.

As immigrants, we grew up in a 2 bed/1 bath condo.

I hated how small it was. But my folks saved a lot…

…to pay for private school & college for my bro & me.

It taught me how to sacrifice today for tomorrow.
Step 2: Own >50% (e.g., control your destiny)

My worst real estate $ was as a minority owner.

I went into a multi-unit residential rental w/ 10+ others.

The lack of info, control & liquidity was unnerving.

I ended up losing over half of my capital. Never again.
Step 3: Know your limitations

I’m not handy. No fixer-uppers… only new construction.

I’m time-limited. I need great partners.

I’m not omniscient. I only invest in markets I know well.

I have a clear niche and I’ve learned to stay in it.
Step 4: Invest like a superconsumer

I invest in Hawaii & Chicago where I’ve spent decades.

But my real advantage is in Hawaii…

…where I’ve been both resident & tourist (renter).

Specifically, the big island…zipcode 96738.

Best benefit/value arbitrage in the islands IMHO.
Step 5: Go to the future and come back

Based on my analysis, the big island has:

- Growing number of direct flights

- Most agriculture = best, freshest produce

- Largest island, lowest density (perfect for post C19)

The big island will look like Maui eventually in 20 years..
Step 6: Look at an investment as both a consumer…

I rented every possible type of place at all prices.

I read every review for all the places.

I made a Venn diagram of what mattered to us…

…and five-star reviews.
Step 7: …and as an investor as well

I built a spreadsheet of comparable places.

I scraped @vrbo for price & utilization by week.

I estimated price elasticity curves…

…and laid out yield/purchase price ‘what if’ scenarios.

I knew what price range to stay within.
Step 8: We chose an awesome property manager.

Having been renters, we knew the property managers well.

One stood out as the ideal combination of…

…smarts, responsiveness, service, experience & integrity.

They were the secret weapon.
Step 9: Differentiation matters

New construction offered 3-4 bedrooms.

We added a 5th bedroom.

This made us a premium to our neighbors…

…& a bargain vs. the ultra-luxury market.

We added a mini gym with a @peloton

…to make it the perfect place for introverts.
Step 10: Manage expectations

It took longer & more $ than expected (about 2x)

I looked hard at the worst-case scenario & got comfy with it
- A negative cash flow scenario = a tax write off
- Provided data for future relocation
- It was great family memory making with our teens
Conclusion: Timing is everything

Everything came together & the home was a grand slam
- Net ~5% yield after expenses
- Appreciated in value >25% per year
- Gives us a great free place to vacation
But we got in at the right time & had a lot break out the way.

Excited to keep tinkering & learning!

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More from @EddieWouldGrow

Jan 24
1x In 2019, I compared @tesla to @netflix in 2011 in both @barronsonline & on @CNBC

My premise was neither had a demand problem at that time and @tesla would rebound like @netflix had once wall street did the math

A lot of laughing & mockery ensued
2x Of course @tesla went up 20x since then. As always, ignore the mockery and focus on the math

In 2022, it now does seem like @netflix does have a demand problem now.

With US/Canada subs at ~75MM and US HH at 128MM, @Netflix is well past the steep part of the NA s-curve
3x The rest of the world will drive subscribers, but not at the same pricing and revenue

Which is why @categorypirates @lochhead @nicolascole77 & I were worried about their gaming strategy which seemed weak and timid.

It should have been them buying @Activision not @microsoft
Read 8 tweets
Jan 11
HOW TO WRITE FOR @HarvardBiz ✍🏼

Writing dozens of articles for HBR is one of the most valuable assets of my career.

Here’s how I did it and the ten key tips & tricks to help 🧵👇🏻
1. I faced my failures.
My @HarvardBiz writing career was born in failure.
Read 42 tweets
Jan 10
For most of my life, I worshipped at the altar of higher education.

I believed if you could only get into a certain tier of university, your life was set.

BUT:
99% of what higher education provides is information via memorization. And information is nowhere near as valuable as Knowledge.
- Information = the past < Knowledge is the ability to use the past to predict the future
- Memorization < Creation
Read 5 tweets

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