Are people still on Facebook? Do you need to be on TikTok? And which social network gets small businesses the most engagements? 🤔
We answer all these questions (and more!) in our #Digital2022 report—which just launched. Here’s our favorite stats to get you started:
🧵👇
We answer all these questions (and more!) in our #Digital2022 report—which just launched. Here’s our favorite stats to get you started:
🧵👇
For all the talk about Facebook’s growth slowing, they’re actually… still growing!
The world’s largest social network grew 6.2% to 2.9 billion active users, who average 12 ad clicks per month. That’s 35 billion ad clicks, every single month.
Not too shabby, huh? #Digital2022
The world’s largest social network grew 6.2% to 2.9 billion active users, who average 12 ad clicks per month. That’s 35 billion ad clicks, every single month.
Not too shabby, huh? #Digital2022
Facebook wins on a scale, but Instagram wins on engagement—especially for small brands 🙌
Brands with less than 10,000 followers get a 2.01% engagement rate on Instagram, compared to just 0.27% on Facebook
If you haven’t got on IG yet, this is your cue #Digital2022
Brands with less than 10,000 followers get a 2.01% engagement rate on Instagram, compared to just 0.27% on Facebook
If you haven’t got on IG yet, this is your cue #Digital2022
TikTok’s growing fast, but it’s not the only way to reach Gen Z
Most young adults pick Instagram as their favorite social network, and you can reach 84% of them on Facebook, too!
Focus on the platforms you’ve mastered—or dance your way to fame! Both can work 💃🏻 #Digital2022
Most young adults pick Instagram as their favorite social network, and you can reach 84% of them on Facebook, too!
Focus on the platforms you’ve mastered—or dance your way to fame! Both can work 💃🏻 #Digital2022
Brands are betting big on social advertising 💸
Social’s business value is beyond dispute, and social advertising now makes up 33.1% of digital advertising budgets.
So try boosting an ad, if you haven’t already. (We’re biased, but it really does work!) #Digital2022
Social’s business value is beyond dispute, and social advertising now makes up 33.1% of digital advertising budgets.
So try boosting an ad, if you haven’t already. (We’re biased, but it really does work!) #Digital2022
Ready for next-level digital stats? Read our #Digital2022 report for even more global insights ➡️ ow.ly/ypKQ30s8Bb9
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