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Sahil Bloom

@SahilBloom

Jan 29

“Razors” are rules of thumb that simplify decisions.

The most valuable razors I’ve discovered:

The Smart Friends Razor

If your smartest friends are all interested in something, it’s worth paying attention to.

If that something seems crazy, it's worth paying a lot of attention to.

The passions of the smartest people in your circles are a looking glass into the future.

The Rooms Razor

If you have a choice between entering two rooms, choose the room where you are more likely to be the dumbest one in the room.

Once you are in the room, talk less and listen more.

Bad for your ego, great for your growth.

Read 25 tweets

Sahil Bloom

@SahilBloom

Jan 26

De Beers literally created the global diamond industry.

It's a fascinating—and controversial—tale of psychological hacks, marketing campaigns, and market manipulation.

Here's a breakdown of the crazy story:

1/ For most of history, diamonds were not a particularly important gem.

Largely found in India and Brazil, they were rare, but had little intrinsic value.

Then in 1870, large diamond mines were discovered in South Africa—a discovery that would change the diamond world forever.

2/ The new South African mines would be producing enormous quantities of diamonds.

That presented a problem for their British investors.

In a free market, the glut of supply—and associated dent in the perception of scarcity—would send the price of diamonds into free fall.

Read 20 tweets

Sahil Bloom

@SahilBloom

Jan 24

MSCHF is making shirts that illegally use the logos of major companies.

The Cease & Desist Grand Prix: 8 different shirts—250 of each. If that company is the first to send a C&D, the buyers of that shirt win!

$120K in revenue—MILLIONS in earned media.

Here's a breakdown:

MSCHF is an interesting company—an art collective that does crazy, limited edition product drops that sell out in minutes.

Some of their prior work:
• Nike “Jesus Shoes”
• Museum of Forgeries
• Lil Nas X “Satan Shoes”

The drops are as creative as they are profitable.

MSCHF doesn't shy away from controversy.

Its drops often draw the ire of corporate legal teams, who protest the illegal use of their brands.

MSCHF complies, but only after generating millions in earned media on the drop.

MSCHF is intimately familiar with the Cease & Desist...

Read 17 tweets

Sahil Bloom

@SahilBloom

Jan 22

Life rules worth breaking:

Wait for the Perfect Moment

This rule has paralyzed would-be action-takers for generations.

The reality: there is no such thing as the perfect moment.

Sometimes you just have to open the door, jump out of the plane, and hope you packed the parachute tight.

You Have to Work Hard to Succeed

Hard work is important—but it's relative, not absolute.

In the Digital Age—when creative and inspired work stands out and is rewarded—what you work on is more important than how hard you work.

Play your game, not theirs.

You’ll play it better.

Read 18 tweets

Sahil Bloom

@SahilBloom

Jan 21

@JoinMeow

Excited to invest in @JoinMeow!

Meow is a platform that provides a compliant, user-friendly way for startups, corporates, and institutions to earn higher yields via DeFi.

This is a MASSIVE opportunity…read on:

https://twitter.com/arvanaghi/status/1484579265911922694

@arvanaghi

Why I invested:

✅ Large TAM & macro tailwinds

✅ Incredible early traction

✅ Impressive team led by @arvanaghi

A bit more on each one:

Large TAM & Macro Tailwinds

Institutions hold billions of dollars in treasury accounts that yield ~0%.

Meow offers a user-friendly, compliant-first solution to provide 4% yield on that idle cash via DeFi-based protocols.

Strong tailwinds support institutional interest in DeFi.

Read 8 tweets

Sahil Bloom

@SahilBloom

Jan 21

To send a cold DM with a high probability of success…

Here’s how I’d do it:

One cold DM can change your life—it might land you a mentor, investor, or job.

The problem: larger accounts are inundated with DMs, so it can be difficult to stand out. Conversion tends to be VERY low.

But there’s an embedded trick to meaningfully improve your chances:

https://twitter.com/SahilBloom/status/1452375554825486336

I’ve written about a framework for a great cold email.

The same framework applies to DMs:
• Keep it short
• Make it personalized
• Create value for the person
• Clear CTA
• Leverage social proof

The trick: Twitter has a clever design feature to let you hack social proof…

https://twitter.com/SahilBloom/status/1452375554825486336

Read 10 tweets

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