When Spotify chose Joe Rogan over Neil Young, the defeatists said "that's it, it's over, all is lost." Palmer Report said the battle was just starting, and it would come down to money. Spotify has since lost $4 billion in market value. Told you the battle is just getting started.
Spotify's executives and investors now have to try to figure out if the lost customers and stock price plunge are temporary or permanent, and if it's the latter, whether it'll be more costly than dumping Rogan would be.
People can talk all they want about Spotify's $100 million contract with Rogan, but that's not a huge amount of money in comparison to the overall market valuations companies this size. It would be expensive to dump him. But it may prove way more expensive to keep him.
When the bad guys announce that they've made an evil decision, 90% of the people on our side always assume that the bad guys are just going to magically get away with that decision, without consequences. But nothing EVER, EVER works like that – unless our side just gives up.
The 10% of you who have been fighting this battle, in terms of urging everyone to cancel their subscriptions, have taken $4 billion away from Spotify. If the other 90% of you had also spent this week fighting instead of deciding you'd already lost, it could have been $40 billion.
It's a reminder that the defeatists on our side do far more damage to our side than anyone on the other side could ever do to us. 10% of our side is holding everything together, while the other do-nothing 90% of our side wants to lose so they can feel outrage and self pity.
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