Thread by @EcomUnlocked

💸 Free Ecom Alpha 💸

I once made a $15k sale from a $1 paid ad click.

But how do you turn 1 sale in to 5 sales?

Make it easy to click the "BUY" button.

Here are 8 ways to improve your ecom store conversion rate.

(#7 is criminal)

//THREAD//

Treat every click to your store like a VIP.

Why?

> Turn 100 clicks into 1 sale - okay.
> But turn 100 clicks in to 5 sales - much better.

Essentially more sales costs you less.

Making you more profit.

So how do you do it?

1. Make it easy to click BUY

Your site needs to be fast. fast. fast.
That's a given.

Other reasons they don't click buy?

> Bad offer
> Distraction
> Lack of trust
> No Social Proof
> Poor information

Here's how to fix the holes in your bucket (ecom store)...

2. Review Snippet

Add a snippet from a customer review near the product title.

It shows social proof and builds trust.

Make it short and sweet,

A line or two will do.

And then...

3. Customer Reviews

Use an app like judgeme on product pages.

A review with an image is worth 10x.

Plus make your star colour match Amazon.

It's powerful.

Customers are conditioned to trust this colour.

4. Add to Cart Button

Make sure your ATC is big.

It's size should make you feel uncomfortable.

And use a colour that contrasts with the other colours.

Use a colour wheel like this one - canva.com/colors/color-w…

Example here 👇

5. Infographics

Create some unique infographics on canva.com

> Place them near the top of the page
> Focus on the benefits of the product
> Make them clean and simple
> Use 3-5 icons with text

And it doesn't stop with the product page.

6. Cart Page

This is a key stage of the buying cycle.

People struggle with loss at the cart stage.

Double down.

Repeat what works.

Add reviews and trust icons.

But also include key info like delivery times and method.

Don't force things tho.

Stay classy.

7. Social icons

Remove social icons from near the ATC.

You don't want customer clicking off the product page.

The only button you want them to press is BUY.

And then...

8. Only 1 ATC button

Choice is mostly BAD with ecom.

Too many buttons causes buyer confusion.

Use the ATC button or Buy Now.

Don't use both.

8 tips to improve your conversion rates:

Here's the summary:

1. Easy to click buy
2. Review by Title
3. Customer Reviews
4. ATC Button
5. Infographics
6. Cart Page
7. Social Icons
8. 1 Button

Thanks for reading - hit the follow for more Ecom tips.