I made £8,000 in sales before 5PM using Google Ads.
And I spent exactly £0 on Tik Tok ads.
The thing is:
You can build your eCom store to 6-figures a month...
Without using FB or Tik Tok ads.
Here's how you do it 👇
/THREAD/
And I spent exactly £0 on Tik Tok ads.
The thing is:
You can build your eCom store to 6-figures a month...
Without using FB or Tik Tok ads.
Here's how you do it 👇
/THREAD/
246 million people use Google in the US.
You can make sales using Google.
The things you don't need to start:
> FB pixels
> Unique videos
> Look a like audiences
> Influencers promoting your products
Let's see how…
You can make sales using Google.
The things you don't need to start:
> FB pixels
> Unique videos
> Look a like audiences
> Influencers promoting your products
Let's see how…
1. Where to start?
The best way to use Google ads is selling high ticket products.
You make $100 profit minimum on each sale.
So can spend more on ads and clicks.
If you can make a $1000 profit on a sale.
You can spend $1-5 on a click.
The best way to use Google ads is selling high ticket products.
You make $100 profit minimum on each sale.
So can spend more on ads and clicks.
If you can make a $1000 profit on a sale.
You can spend $1-5 on a click.
2. Buying stages
Searches are (mostly) looking for 1 of 2 things:
1. Information
2. To buy something
And if they want to buy something:
- They're researching (cold)
- Shortlisted ideas (warm)
- Picked a product (hot)
You can target cold, warm and hot customers.
But first...
Searches are (mostly) looking for 1 of 2 things:
1. Information
2. To buy something
And if they want to buy something:
- They're researching (cold)
- Shortlisted ideas (warm)
- Picked a product (hot)
You can target cold, warm and hot customers.
But first...
3. Paid ad funnel
You need to build a funnel.
Why?
Because you want to spend more budget on...
Hot customers > cold customers.
A funnel lets you do this...
You need to build a funnel.
Why?
Because you want to spend more budget on...
Hot customers > cold customers.
A funnel lets you do this...
4. Shopping Carousel
Type 'Lawnmower' into Google.
And the shopping carousel will appear.
This is a cold search (generic).
What are the chances the user clicks on the first ad and buys?
It's possible.
But the chances are low.
However...
Type 'Lawnmower' into Google.
And the shopping carousel will appear.
This is a cold search (generic).
What are the chances the user clicks on the first ad and buys?
It's possible.
But the chances are low.
However...
5. Hot Buyers
If a buyer is searching for:
> a brand term + lawnmower
> a product name + lawnmower
You want to get that visitor to your site.
They are HOT.
And the chances they will buy
are much higher.
How do you do this?
If a buyer is searching for:
> a brand term + lawnmower
> a product name + lawnmower
You want to get that visitor to your site.
They are HOT.
And the chances they will buy
are much higher.
How do you do this?
6. Keywords
You need to sculpt your funnel.
Use negative keywords to target:
> Cold
> Warm
> And Hot customers
You can change bids and budgets too.
Spend more on Hot > Cold keywords.
Your funnel is like a plane.
It takes a while to take off.
But when it does...
You need to sculpt your funnel.
Use negative keywords to target:
> Cold
> Warm
> And Hot customers
You can change bids and budgets too.
Spend more on Hot > Cold keywords.
Your funnel is like a plane.
It takes a while to take off.
But when it does...
7. Refining the funnel
You spend less and make more.
But when you start out...
Google will spend your budget on s*&t.
Irrelevant keywords.
Not even Cold traffic.
Just wrong traffic.
It's your job to build negative keyword lists.
And tighten up your funnel.
You spend less and make more.
But when you start out...
Google will spend your budget on s*&t.
Irrelevant keywords.
Not even Cold traffic.
Just wrong traffic.
It's your job to build negative keyword lists.
And tighten up your funnel.
8. Patience
With $500-1000 Google spend...
You should see at least 1 sale.
Plus you'll get a ton of clicks.
So you can analyses GOOD + BAD keywords.
And add to you negative keyword lists.
It takes time but it's worth it.
With $500-1000 Google spend...
You should see at least 1 sale.
Plus you'll get a ton of clicks.
So you can analyses GOOD + BAD keywords.
And add to you negative keyword lists.
It takes time but it's worth it.
Disclaimer:
That's A LOT more to building a Google ads shopping campaign.
But if you retweet the first tweet...
I'll make the next part tomorrow.
RT! 👇
That's A LOT more to building a Google ads shopping campaign.
But if you retweet the first tweet...
I'll make the next part tomorrow.
RT! 👇
https://twitter.com/EcomUnlocked/status/1488534688486543361
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