How to find $500,000 in a dumpster:

A lucrative lesson on listening to your team: 🧵
The word "culture" has been abused.

It's become synonymous with free coffee & snacks.

But real culture is about listening & encouraging everyone to speak their mind.

My favorite part?

The winning ideas come from unexpected places.
With 800+ employees, my mentor built an impressive furniture manufacturing business.

Touring his 600k sf facility, I saw robots moving materials & machines that cost millions.

I was awe struck, but he wasn't particularly animated until the end of the tour.
It wasn't because of fancy machinery.

Instead, he told an incredible story about a 19-year old who saved the company $500,000...

on his FIRST DAY.
Mind blown - I needed to know more.

The simple version is:

Realizing scrap wood could be converted into a useful component, he brought the idea forward.

New ideas - on the first day?

It seemed unusual he felt comfortable enough to give feedback right away.
But during training, instructors explained:

Ideation is encouraged & rewarded.

It's foundational to the company's success.

My mentor said:

The opportunity cost of wasting the teams collective brain power is too high.

So they made it a priority & rewarded it.
Turning scrap into $500,000 earned the employee a nice financial reward & serious growth opportunities.

I learned a valuable lesson:

Listen to your team.

It's likely their insights hold massive value.

So, here's what I did about it:
We identified 4 areas for improvement.

1. Pricing & revenue collection
2. Vendor management
3. Customer relations
4. Warehouse operations

All team members are asked to submit 5 ideas per month.

The best/common ideas are implemented immediately.
Idea owners are rewarded with gift cards, cash, or other benefits.

It's become a friendly competition that has everyone striving for continuous improvement.

Recently, we had a BIG win...
Warehouse ops weren't as profitable as they could be.

Until a $65k idea from a team member.

"We're providing free services that our competition charges for."

Our value prop is convenience, not price - free labor doesn't align with core values.
We immediately created pricing & implemented.

In the first 30 days, we made $4,000 in additional profit (and climbing).

Better yet, not one complaint from customers.

I was ecstatic to watch this play out in our operation, as it had for my mentor.
You can implement this too, here's how:

Empower employees to have the confidence & freedom to present ideas.

No matter their role.

Remove your ego in the name of improvement to be rewarded with fulfilled employees & higher profits.
If you enjoyed please RT the 1st tweet, so others can find it.

Follow me @barrettoneill for content on business & growth.

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More from @barrettjoneill

Jan 31
10 avoidable mistakes for bootstrapped entrepreneurs: 🧵
Bootstrapping takes a mental & physical toll on founders.

It did for me.

Had I avoided these mistakes, it would've been more bearable.

Success would've come faster too.

Steer clear of the following :
1. TOO MANY OFFERINGS

Whether services or features - less is more.

With limited resources solving two problems simultaneously is impossible.

Diluted messaging leads to confused customers & removes perceived expertise.

Customers choose experts.

100% on 1 offer.
Read 14 tweets
Jan 29
The #1 reason a company fails:

Cash flow issues.

Track this metric to thrive:🧵
There are 2 types of operators:

Those who...

1. Track everything
2. Track nothing

Whether ignorance or information overload - neither is ideal.

Instead, choose fewer, but more meaningful KPIs.
Cash Conversion Cycle (CCC) is simple, but has far reaching application - that's why I like it.

The info can be applied to:

1. Finance
2. Operations
3. Customer Management

One centralized KPI keeps departments working together.

The best part?

It's centered around cash.
Read 17 tweets
Jan 27
5 tactics for better startup cash flow: 🧵
When managing a real company, Accounting 101 begins to make sense.

Showing a profit, I thought we we're cruising..

Until I checked the bank accounts.

There had to be a mistake...
How can there be profit, but NO CASH?

This (almost) catastrophic lesson changed my business forever.

I learned revenue & profit are secondary to CASH FLOW.

Cash management is key to a healthy business that can fuel growth & pay shareholders.

Let's dive in...
Read 16 tweets
Jan 24
10 ways to grow 10x.

THREAD: tactics for growing your bootstrapped startup.
Without raising capital, my first startup went from dorm room idea to millions in sales.

Bootstrapping is a rewarding experience, with lucrative prizes.

However, its difficult & can take years.

With these blueprints, growth would've been faster.
1. Clear Responsibilities:

If tasks aren't assigned, they won't get done.

Wear multiple hats, but two can never wear the same hat.

Find the intersection of your skills & desires and own it.

Accountability = speed.
Read 15 tweets
Jan 22
It took me 10,000 calls to learn this playbook, but you're getting it FREE.

THREAD: How to sell $50K+ deals as a small business.
Without the backing of a big brand, selling high ticket deals can seem impossible.

Truth is, its not.

But the tactics are different - there is more to overcome.

Let's dive in...
Take the position of the buyer.

Misallocating $50K+ is a serious error & could result in demotion or termination.

Choosing the wrong vendor impacts families & careers.

Therefore, big buying decisions are made with EMOTION.
Read 12 tweets
Jan 20
I turned $50 into $100,000 with this psychology-powered sales strategy.

THREAD: The Rule of Reciprocity (and how to implement it).
Here’s how I did it:

An SEO prospect posted about his favorite activity.

Saturday AM donuts with his daughter.

To get a meeting, I sent a box of gourmet donuts with the following note:

“Jim - Hope you & your daughter enjoy!”

An hour later…
I received a thank you note & a calendar link.

My gift was

1. Personalized
2. Meaningful

And rewarded with undivided attention.

After demonstrating value, he was in, and has paid over $100K in invoices.

199,000% return - not bad.
Read 13 tweets

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