ashwini asokan Profile picture
Feb 5 7 tweets 2 min read
I cannot wrap my head around the sheer scale of anything TATA! We got access to the beta version of the TataNeu Super App. Anand & I have been waiting to buy a new TV for ages. Still running on one we picked up at Frys or BestBuy in Portland or something 12 yrs ago. #storytime
Full disclosure. I work with them professionally. But this is the frustrated 'am I ever going to care enough to buy a TV' customer tweeting. Downloaded the app, entered phone # What happened next was MAGIC. Something all of us read in data threads & inspiring keynotes everywhere
... but here it was, just like that, in an app

Chose the TV we wanted. It pulled up our rewards from our Taj stays, our Big Basket buys, our TataCliq purchases & boom ... close to 10K in discount instantly. We didn't do a damn thing. Just like that.
Companies world over have been trying to get loyalty programs, customer experiences right for decades now. As someone whose been in AI/data/retail for a while, I can tell you I've seen absolutely nothing like this. It literally pulled up holidays and data from a decade ago.
Keep an eye on April IPL launch. Promising to be one of THE MOST EXCITING things. I keep hearing the phrase from 'salt to flights' since AirIndia happened. As a founder, this 100+ year behemoth delivering the data story of our lifetime at scale, is inspiring, to say the least
And oh btw - their 'alpha' and 'beta' testing was for employees only. Aka 1M users!!!! Closed testing group was 1M users. All of y'all building startups and more, watch this chapter of Tata very very closely.
Daddy daughter and son installing the TV now

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with ashwini asokan

ashwini asokan Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @LadyAshBorg

Jan 16
Invested in >10 startups last year. And 2 VC funds

4 categories. Deep tech, SaaS, life sciences & women-led

>25% of cos. I come across seem to have a woman founder. Floodgates are opening

Ladies, your 2022 reminder > if you have the appetite, there's never been a better time
There are so many problems that actually need help, problems that are not 10 min grocery delivery :) Women's health, childcare, insurance, so many unseen, unattended healthcare areas! If you're passionate about any of these with a drive for the long haul, the field is WIDE open!
There are so many women founders here on twitter who would help you in a heartbeat @aditi1002 @suchitasalwan @aishwarya_08 @KritikaOberoi @kabandisaikia @ragingdas & so many more!
Read 4 tweets
Nov 26, 2021
TGIF. My feed is all hiring/(un)employment again. Can't tell you how many conversations I've had these past Qtrs with young folks about quitting/moving/finding meaning in life

No better time for a good think than the weekend. Here's a few things we talk @ MSD #yetanotherthread
1. Invest in your growth > Many startups promote people from within the co. than going out & hiring new folks. If you're bored doing what you do & it's gotten repetitive - ask for change, create new role, explore your strengths with a manager & create space to invest in growth
2. Double down > I know this sounds weird. But your 20s are when you double down on hard work. Persist. Go the whole way. Figure out what it means to give a skill, a journey, a whole 100%. Double down on what you're good at. And kill it. There's absolutely no substitute for this.
Read 11 tweets
Sep 7, 2021
I'm on calls with Heads of Orgs - Tech, Product, Biz deciding on AI roadmaps every day. Here's a quick framework that I share with them as these decision-makers embark on this journey.

3 questions I urge you to ask as you embark on this journey on becoming AI-Native.
1 - What mission-critical problems can you fix with AI? Not 'nice to have' experiments but instant RoI?

Seeing value immediately is the best way to make large-scale cultural changes in your org with A.I. adoption. Build to create a winning mindset with A.I.
Across 200+ companies we've worked with over the years I can tell you that a performance analytics-driven A.I. adoption is the only one that sees the best outcomes.

RoI = saving time. faster process. better tools for your people. revenue growth. better workflows & processes.
Read 9 tweets
Apr 3, 2021
Discussing hiring & talent yesterday got me thinking … that there are so many parallels between fundraising, valuation, a founder’s journey & how people build their careers at startups. Folks wanting to join startups or thinking of long term careers here - a thread for you
1 - Play the long game

A majority of the talent I see in the pipeline today, optimize for short term. This is not how it felt even 4 years ago. Today - I rarely see talent come in with a strategy, plan & grow or come in, put in the time & then plot the long game.
Everyone’s optimizing for extra 50K/1L which is HUGE when you’re <10L salary but this could be played very differently if you’re earning more than that or in a situation where a few thousands here & there a month is not going to bring your home crashing. Playing the long = 💵💵💵
Read 18 tweets
Apr 2, 2021
Hello! So this is happening later today. Going to be chatting with Chandra @chandrarsrikant on all things talent & startups. A quick thread - preview of whats to come
As a founder, you spend 75% of your time building teams, hiring, building the kind of org that will help you scale the business. It was performance review season & every single startup group on whatsapp was on fire. Everyone's thinking about the future of talent / teams in India
Hiring & org building problems range from massively lopsided demand/supply to salary expectations of youngsters 2 years out of college = to that of 10-15 year experienced teams to skill gaps & a lot more
Read 9 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

:(