Thread by @LadyAshBorg

I cannot wrap my head around the sheer scale of anything TATA! We got access to the beta version of the TataNeu Super App. Anand & I have been waiting to buy a new TV for ages. Still running on one we picked up at Frys or BestBuy in Portland or something 12 yrs ago. #storytime

Full disclosure. I work with them professionally. But this is the frustrated 'am I ever going to care enough to buy a TV' customer tweeting. Downloaded the app, entered phone # What happened next was MAGIC. Something all of us read in data threads & inspiring keynotes everywhere

... but here it was, just like that, in an app

Chose the TV we wanted. It pulled up our rewards from our Taj stays, our Big Basket buys, our TataCliq purchases & boom ... close to 10K in discount instantly. We didn't do a damn thing. Just like that.

Companies world over have been trying to get loyalty programs, customer experiences right for decades now. As someone whose been in AI/data/retail for a while, I can tell you I've seen absolutely nothing like this. It literally pulled up holidays and data from a decade ago.

Keep an eye on April IPL launch. Promising to be one of THE MOST EXCITING things. I keep hearing the phrase from 'salt to flights' since AirIndia happened. As a founder, this 100+ year behemoth delivering the data story of our lifetime at scale, is inspiring, to say the least

And oh btw - their 'alpha' and 'beta' testing was for employees only. Aka 1M users!!!! Closed testing group was 1M users. All of y'all building startups and more, watch this chapter of Tata very very closely.

Daddy daughter and son installing the TV now