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Andrew Gazdecki Profile picture
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Feb 6 • 5 tweets • 4 min read
Simple framework for getting your startup's first customers...

1. Define your customer persona
2. Define your positioning
3. Define your marketing channel
4. Define your sales conversion

Being specific in each makes building a repeatable customer acquisition model easier.
How to define your customer persona... ImageImageImageImage
How to define your positioning... ImageImageImageImage
How to define your channel... ImageImageImageImage
How to define your conversion... ImageImageImageImage

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More from @agazdecki

Andrew Gazdecki Profile picture
Feb 10
MicroAcquire 🤝 Wefunder

You shouldn't have to be an accredited investor to back founders. @Wefunder fixes that.

You shouldn't have to pay brokers 15% to have your startup acquired. @microacquire fixes that.

Our missions align to help founders succeed.

Details below. 🤘 Image
@Wefunder @microacquire “People who care about a brand should also share in its success,” @nicktommarello said. “With MicroAcquire, founders raising capital on Wefunder can now get @microacquire'd quickly, easily, and openly involve investors in the process.”

resources.microacquire.com/microacquire-p…
“Wefunder helps founders raise funding from people who love what they do,” Gazdecki said. “When it’s time to get acquired, MicroAcquire provides the people, tools, and resources to get these startups acquired quickly and at the highest price.”

Read 5 tweets
Andrew Gazdecki Profile picture
Jan 7
Want to learn how to get @microacquire'd? Check out this thread of videos.

It's the entire MicroAcquire Academy course broken up into 2-minute videos to help you learn the basics of startup acquisitions in 20-minutes.

1/ Attracting Acquisition Offers
2/ Acquisition Timeline
3/ Common Deal Structures
Read 12 tweets
Andrew Gazdecki Profile picture
Jan 6
I’ve always fought for underdogs.

At Bizness Apps, we challenged big business vs small business. All the way up to Apple.

At @microacquire, were challenging media coverage for startups. All the way up to TechCrunch.

My point: challenge the status quo and stand for something.
@microacquire So how did it go with Apple?

We quite literally helped get a rejection rule changed and created a petition with over 3,000 signatures.

change.org/p/apple-please…
So how did it go with TechCrunch?

We helped shine light on bootstrapped companies which were previously covered often (like Bizness Apps). Not a huge win but we'll take it.

Thanks @alex!
techcrunch.com/2021/09/24/boo…
Read 5 tweets
Andrew Gazdecki Profile picture
Dec 24, 2021
Your startup needs a brand story.

But where do you even start?

Quick thread that might help... 🧵
Tell a story from the perspective of your users or your customers. Tell their stories.
Tell stories in an authentic tone that aligns with the way your customers speak and evokes emotion.
Read 10 tweets
Andrew Gazdecki Profile picture
Dec 11, 2021
Here's 10 of my top startup tweets this month for builders... 🧵
Positivity for the win.
Imitation is the sincerest form of flattery.
Read 11 tweets
Andrew Gazdecki Profile picture
Dec 9, 2021
Got another big announcement.

Excited to share that @microacquire has partnered with Raises.com to help entrepreneurs raise capital and acquire startups. If you're looking to raise capital to acquire revenue-generating startups, your life just got a lot easier.

1/ Image
"We're excited to join @microacquire's global ecosystem of partners," Natu said. "Together with its all-in-one M&A marketplace, @microacquire is an ideal partner to help us achieve our goal of helping clients democratize capital raising for acquisitions."

2/
I'm delighted to welcome the Raises team to @microacquire. Capital is a pain point for many entrepreneurs, and so is navigating the M&A process to successfully close acquisitions. Together, we can remove these obstacles to help more startups get @microacquire'd.

3/
Read 4 tweets

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