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Ryan McCready Profile picture
@RyanMcCready1
Feb 8, 2022 • 11 tweets • 3 min read • Read on X
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Ahrefs has a VERY complicated product.

Yet, they are able to show immediate value to new users.

And likely push them to sign up.

All in about 10 seconds...thousands of times each day.

How?

With 13 simple tools.

🧵
There’s no hiding the fact that I love when brands use simple tools as an acquisition channel.

I have even written a teardown on how the Shopify Business Name Generator dominates an entire content cluster. Image
But Ahrefs takes it to another level with their collection of free SEO tools.

I have never seen a SaaS brand succeed with so many tools.

Maybe one or two, but not 10+ free tools! Image
With just 13 of these SEO tools...

They rank on 30k+ diverse keywords, driving 532k organic sessions!

And drive around $858k in traffic value each month. Image
Like we saw with Backlinko + Semrush, the SEO niche is mature & competitive.

Most of the keywords that these tools are targeting have an 80+ difficulty.

Right now “keyword generator” has a 97 difficulty! Image
These tools also drive about 40% of all organic sessions & almost 50% of all traffic value to the Ahrefs domain.

With just two tools, the Backlink & Website Authority Checker...

They drive more traffic & value than the entire blog! ImageImage
Did I mention all of these tools are free?

Like, they are really free.
No sign-in, no freemium service, no demo, nothing!

With one click, Ahrefs is giving pure value to the user in a few seconds. Image
They don't even ask for your email to use the tools!

That sounds like a huge missed opportunity right?

Why would Ahrefs give away so much & get nothing in return?
Well, once you start looking at who these tools are built for it starts to make sense.

Like with Grammarly, it's not who you expect.

In fact, some marketers would ignore them completely.
Now if you want to learn exactly who these tools are built for.

And how Ahrefs ranks #1 on 1000s of keywords with all these tools, in such a competitive niche.

Sign up for our newsletter so you can read it first:content.foundationinc.co/insights-1

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More from @RyanMcCready1

Ryan McCready Profile picture
Feb 16, 2022
LinkedIn News are master copywriters.

They write perfect headlines.

Paired with engaging micro-content

And make it easy for millions of people to share.

Here are 4 simple ways you can copy them!

🧵
The main goal of these LinkedIn News articles is to give users something relevant to share.

Without leaving the platform or having to go find a link.

All of their decisions in terms of design, copywriting & more tie back to this idea.
Need some concrete proof?

Look at that big share button at the top of the page.

So how does LinkedIn ensure you actually click that button...
Read 20 tweets
Ryan McCready Profile picture
Feb 15, 2022
Shopify has invested a TON into a free tool.

For their Business Name Generator they have:

🔗 Built 36k+ backlinks
🔎 Targeted 40k+ keywords
🎨 Designed 225+ landing pages

Why would they do all of this for a free tool?

🧵
This seems like a ton of effort to put into a free tool, right?

Wrong!

@Shopify has also turned the Business Name Generator into a fancy sign-up form for their services.

This form has the opportunity to turn every person who searches for a business name into a customer.
It's so simple too!

After you find the perfect business name, you can sign up for a Shopify store with a single click.

Then, all you have to do is enter your email & Shopify will create the site in seconds.

It's basically magic.

Especially for a new business owner.
Read 11 tweets
Ryan McCready Profile picture
Feb 14, 2022
Want to 2x your conversion rates?

Start by embracing the idea of:

"One path of success"

Especially on landing pages!

Let me show you how with these 10+ examples.

🧵
Let's break down "one path of success."

It means that you should eliminate unneeded distractions on a landing page.

And make it VERY easy for a user to find success or value.
For example, if you want someone to sign up for your SaaS from a certain landing page.

Make sure that is the ONLY thing they can do on the page.

If you don't make that SUPER obvious, they will likely not sign up.
Read 20 tweets
Ryan McCready Profile picture
Feb 11, 2022
Let's be honest, I'm not a designer.

I got my degree in Econ, the least creative field.

But I have created 1000s of visuals over the past few years.

So how did I do it?

By using these 7 simple tips non-designers can use to look like a PRO.
1️⃣ Leave white space around your design elements

To make your designs look more professional, leave negative space around your design elements.

This gives your content, text, graphs & more some room to breathe.

Not only will this look better, it will help with readability.
2️⃣ Use a clear text hierarchy

This might sound scary to some people, but it's not!

Basically, just make sure your main headers are larger than the subheaders & those are larger than the body text.

A clear text hierarchy will allow readers to move through visuals with ease.
Read 9 tweets
Ryan McCready Profile picture
Feb 10, 2022
With 2 simple tools, Ahrefs drives:

🔎 520k organic sessions
💰 $320k in traffic value

That's more than their entire blog!

How is this possible?

It's actually pretty simple.

Let's break it down.

🧵
Over the past few years, @Ahrefs has been giving away their best tools for free.

They have used that strategy to build a $10M content moat & an unmatched acquisition channel.
With just 13 of these SEO tools...

They drive around $858k in traffic value each month.

And rank on 532k diverse keywords!
Read 26 tweets
Ryan McCready Profile picture
Feb 9, 2022
TikTok has one of the best simple growth/engagement loops I've ever seen.

And it took me way too long to realize it.

Mini 🧵
So when you share a link to a TikTok on another platform.

TikTok will notify YOU when that video is viewed.

And will show the TikTok username of the person you shared it with.

(Image from Reddit)
Now you can easily follow that person with a few clicks.

And BOOM.

Never have to share a TikTok with outside of the TikTok app.

It's genius!
Read 5 tweets

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