Thread by @vibhorvats

The greatest branding error: Ignoring Color Psychology

Your brand colors are a way to show who you are & what you do. If you look at the colors of any brand, you'll start to see how they're subconsciously trying to make their brand better

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It's important to remember that color is the first thing people notice when they visit your site. If they like it, they may keep engaging with you. If they don't like it, you might lose them in a matter of seconds.

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Color psychology can be used to increase sales, calm crowds, or make athletes work harder.

According to a case study, customers of well-known brands like McDonald's, Coca-Cola, Godrej, and Bank of Baroda were quick to accept some colour changes while rejecting others.

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It's important to remember that different cultures have different ideas about what color means.

If your target audience are a little more sophisticated, grey can be a great accent color. It can also be very useful as an accent color to tone down a very bright colour scheme.

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When gold is used as an accent color on a website, it can look very elegant. In the last few years, pink has also become a cool colour that communicates new-age values to young people.

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It's not that color is everything, but when it's used well, it can send powerful, subliminal messages that can have a long-term, positive effect on brand perceptions and consumer choice.

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Make sure your designer knows who your target market is so that the look and color of your project match up. Perhaps the most important thing to think about is how color make people feel.

Thoughts?

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