🧵At 1pm ET, we'll be starting the #TwitterSmarter Twitter Chat. I'll be talking with @MadalynSklar and others about Twitter Threads. We'll cover Best Practices, Challenges and examples from the #NYTReadalong, my work with @UnitedWay, #Sunrises and more.
A1(a). Reasons to use Twitter Threads. 1. 280 is sometimes not enough; 2. Sharing related ideas over a long period of time; 3. Using different hashtags / tagging different people as part of a story; 4. Live tweeting an event (my favorite). #TwitterSmarter
A1(b) Here is an example of a thread I did for Social Media Weekend (#smwknd) in 2018. If I had sent these tweets individually, I wouldn't have an easy recap. @octavianasr 👇
A2(a) This is really related to the first question. Sometimes, one tweet isn’t enough to tell a story. Particularly if you want to tag more than 10 in a picture or want to tell a story that relates to different hashtags. #TwitterSmarter
A2(b) Every week, I post a thread promoting @Sree’s Sunday #NYTReadalong. I can tag different people in each tweet, tag people in pictures, use videos, use specific hashtags, highlight articles we’ll be reading and promote upcoming events. #TwitterSmarter
A Thread of #NYTReadalong threads. I’ve been doing these threads for years. One of my goals is to put together a thread that connects all of them so they’re easy to find. It would be a #MetaThread#TwitterSmarter
A3(a) You should start Twitter Threads carefully. The first tweet will get the most attention and will serve as a lead-in for the whole thread. Use a photo and tag up to 10 accounts. #TwitterSmarter
A3(b) Here’s a good example of a good first tweet in a thread. I was the guest on @SFerika’s #ContentChat Twitter Chat. I shared my answers in a thread (of course), which makes it easier to share my recap later. #TwitterSmarter
A3(c) If you’re adding to your thread over time, each time you add a tweet, the first one gets promoted to the top of your followers’ timelines. The first tweet of this Thread for @UnitedWay's Lobby Day set the tone for the thread. #TwitterSmarter
A4(b) It starts with numbering. Either 1, 2, 3 or better yet 1/x, 2/x, 3/x if you don’t know how long your thread will be. Lately, I’ve been ending my Twitter Threads with a 20/20 and a -30- to make it clear the Thread is done. #TwitterSmarter
A4(c) Use a thread icon or the word ‘thread’ (at least in the first tweet) to make it clear you’re starting a thread. I don’t always do that, but it will help you find your thread later and reinforce to readers that you’re doing a thread. #TwitterSmarter
A4(d) Another best practice: Use the same hashtag in each tweet. This increases the visibility of your thread and makes it clear they’re part of a longer narrative. If one tweet gets retweeted, people will know what the Thread is about (e.g. #NYTReadalong). #TwitterSmarter
A5(a) Twitter Threads aren’t easy. If you’re not using an app, it’s easy to click somewhere else on your screen and lose your work. You can also lose the sequence if you’re numbering, or reply to the wrong tweet. #TwitterSmarter
A5(c) Bonus: Not related to a challenge, but I wanted to share this thread I did of a #TwitterSmarter Twitter Chat when @cgritmon was @madalynsklar’s guest.
A6(a) There are different ways to measure the success of Twitter Threads. You can certainly focus on the metrics of Threads vs. individual tweets. I prefer focusing on qualitative measurements. #TwitterSmarter
A6(b) When I do my threads for the #NYTReadalong, I tag up to 10 accounts in each image, @ mention diff people and use specific hashtags. It’s about getting the attention of as many different people as possible. Several examples below. #TwitterSmarter
A6(c) Another good example of tagging multiple people in a thread is one I did on behalf of @IA_Impact for an event they hosted celebrating #WomenWhoImpact #TwitterSmarter
A7(a) According to research from @Buffer, threads do better than just sharing tweets with links. In my experience, the first tweet gets the RTs/likes. People DO scroll down and read the rest. The other tweets just don’t get the numbers. #TwitterSmarter
A8(b) For Twitter Threads, I think you should use either the desktop app or your phone, despite the challenges noted earlier in this Thread. Here’s another Thread I did, for @JusticeAid_ last year. (I’m on the board.) #TwitterSmarter
A8(c) As a consumer, you should definitely use the @threadreaderapp to unroll threads. (Use it on this when I’m done and you’ll get an easy to read version of this Thread.) threadreaderapp.com
34. Not quite ready to end this #TwitterSmarter Thread. @MadalynSklar will have a recap and I might find other tweets I want to respond to later. But, in the meantime, I want to give a shout-out to my colleagues at @Digimentors. Tagged a few.
36. I need to update my answer to Q8. @tweepsmap lets you schedule threads and tag photos for free. This is a #gamechanger. I will definitely use this for my threads going forward. I will tell everyone I know. Thanks Samir (@Connexinet)
**A8(a) CORRECTION**
I know this tweet might get buried. (I said it myself earlier, don't reply to tweets in the middle of a thread.)
ICYMI I needed to share this correction. @tweepsmap can do what I needed it to do. BOOM! #TwitterSmarter
39. I can't think of a better way to end this thread than by sharing the recoding of the #TwitterSmarter Spaces conversation hosted by @MadalynSklar and @cgritmon.
Thanks for having me. Feel free to reach out to continue the conversation.
3/x @sree will talk with @clontz about the impact of #Covid19 on academia last year and discuss what to expect this year. Two recent articles serve as good background for the conversation.