Thread by @richstemecom

Spark Ads can bring you an incredible ROI, better than your typical TikTok Ads.

And no, Spark Ads aren’t just boosted posts, they’re much more than that. And here’s how to take advantage of their power step by step: 🧵

Let’s say you’re a brand selling a product, and a buyer (content creator) has posted a TikTok of your product.

How can you, as a brand, use this UGC video?

The answer: Spark Ads

➔ What are Spark Ads?

Spark Ads are a TikTok ad format that gives brands/advertisers the right to advertise an organic TikTok video that they published by themselves earlier (similar to boost post), or, most importantly - an organic video published by a content creator displaying their product.

So, the content creator published an organic video, and the brand obtains a piece of authorization code allowing them to run the same video as an ad.

➔ How to find content creators?

If you already have TikTok buyers that showcase your product in their organic videos, that’s a perfect opportunity to reach out and ask them for an authorization code.

➔ Why would they agree?

Typically, buyers that posted organically about your product actually like it, so there’s no reason why they shouldn’t agree to this.

By using their organic video as an ad, you leverage the UGC content, but they benefit from the exposure they get.

Spark Ads appear as if they’re from the creator’s feed, with their handle, so it’s a win-win.

You advertise your product, and they increase their following. Both of you get the exposure you need.

➔ What if you don’t have TikTok buyers yet?

In that case, I recommend you search for content creators in your niche and then offer them the possibility to collaborate.

You’ll likely need to ship out a product to them in return for a UGC organic video of them unboxing or using your product.

One significant benefit you can use to convince and negotiate with content creators is that they’ll increase their following by letting you use their native TikTok as a Spark Ad.

If they don’t agree with these conditions alone, you can offer monetary compensation.

Now, let’s see how to set up a Spark Ad on both ends - the creator and the brand/advertiser.

#1 - Guidelines for the content creator/influencer

- Go to the video that should become a Spark ad
- Click on the ••• under the comment button
- Go to “Ad Settings”

- Enable “Ad Authorization” and agree to the terms
- Then, click “Generate Code”
- Share this code with the brand/advertiser

#2 - Guidelines for the brand/advertiser

- Get the code from the content creator
- Log into your TikTok ads dashboard
- Go to “Assets” → “Creative”

- Choose the “Spark Ads” tab
- Click the “Apply for Authorization” button
- Copy-paste the authorization code and confirm the TikTok preview
- Create a separate ad group for the Spark Ad (because they typically have higher CTRs)
- Then, click on “Create” at the ad level

- You’ll see “Create New” and “Spark Ads” - choose Spark Ads
- Choose the native TikTok you want to promote
- The handle and caption stays the same
- Choose CTA and insert your landing page link
- Add your TikTok pixel
- Click the “Submit” button, and you’re good to go!

➔ Why are Spark Ads so powerful?

Spark Ads are the most powerful ad format you can choose on TikTok, and here’s why:

✔ Authenticity - 100% native in-feed format that blends with the viewer’s FYP
✔ Performance - CTR and other metrics are higher than typical ads

✔ Followers - Spark Ads allow users to follow the creator’s account straight from the ad
✔ Metrics - measure not just paid clicks, but paid music clicks, likes, shares, followers, and profile visits

Still not convinced?

Look at TikTok’s data reports in performance increase (compared to non-Spark ads):

🚀 VTR (view-through-rate) - 58% higher 2s VTR, 66% higher 6s VTR
🚀 Engagement - 170% more paid comments, 100% more shares, 222% more likes
🚀 Conversions - 42% higher immediate CVR

🚀Costs - 35% less 2s CPV (cost-per-view), and 39% less 6s CPV

Spark Ads are a relatively new TikTok feature, so I’d love to hear more experiences from you guys! I, personally, couldn’t find a downside. Let me know below 👇

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@richstemecom

I post daily content on TikTok Ads, eCommerce, and Dropshipping success to help you be your own boss!

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