$ROKU 🧵
* 34% of Q3 2021 spend in OneView used an algorithm that optimizes to an action. That’s up 27% compared to Q1 2021.
* The number of Roku customers using interactive ad units increased by about 34% year-over-year (YoY).
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* 34% of Q3 2021 spend in OneView used an algorithm that optimizes to an action. That’s up 27% compared to Q1 2021.
* The number of Roku customers using interactive ad units increased by about 34% year-over-year (YoY).
/1
* Advertiser spend on Roku Audiences is nearly as high as what brands spend on their own first-party segments. Both are derived from direct consumer relationships.
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* Reach on ad-supported channels grew by 23% from Q3 2020 to Q3 2021.
* Streaming hours of ad-supported channels on Roku also out-paced growth in overall streaming hours.
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* Streaming hours of ad-supported channels on Roku also out-paced growth in overall streaming hours.
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