Thread by @ludawinthesky

someone commented on my video yesterday to tell me a brand told them that they don’t use disabled models because disability distracts from their products,
another made me aware that a brand told them that disability didn’t ‘fit their aesthetics’

(Cont in thread)
Ig @ luuudaw

I remembered being told that booking disabled models would be ‘too risky’.

There have definitely been increases in the use of disabled people in the media over the years,

but to know that this is still the attitude held by individuals at the top of some of the biggest companies and brands is honestly so disheartening and just plain horrible.

If your product is so forgettable that it would be unnoticeable on 15% of the population, if your ‘aesthetic’ doesn’t include the largest minority in the world, if it’s too much of a ‘risk’ to represent disabled people… then I’m not interested anyway.

Brands like these forget the huge spending power of disabled people, and how great the value of the Purple Pound is.

I think that this shows that it’s super important for disabled people to be seated around every table, not just in front of the cameras and on screens, but also in high up positions in businesses in order for disabled voices to truly be heard.

Disabled people deserve representation, and this representation should include disabled people from all intersections of society.

I’d be interested to know any brands or companies that you’ve seen work really well to support disabled people, and equally if you’ve had any particularly bad experiences that echo any of the statements at the beginning of this post, so I will know where not to put my 💜£ -

& one more photo for luck