Top 3 Rules for stopping Google title rewrites:

1. Use 51-60 characters
2. No repeating keywords
3. Don't break your title into sections

🚫 Bikes for Sale - Used Bikes - New Bikes for Sale [Hamptom City Area]
✅ New & Used Bikes for Sale in Hampton City…
#4 Match your <title> with the H1

👍<title>Zyppy Support & Product Guides</title>
✅ <h1>Zyppy Support & Product Guides</h1>
🚫 <h1>Software Help</h1>
#5 Avoid Irrelevant Boilerplate (text that repeats across many titles)

🚫War and Peace | Used Books, Clothing, Electronics & Groceries - The Everything Store
✅ War and Peace - Used Book For Sale
More best practices here, via @ZyppySEO…

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More from @CyrusShepard

Nov 8, 2019
SEO Deck Mega Thread

It's conference time! This means a ton of terrific SEO decks being shared across the globe

Since we can't attend all the sessions here are 8 worthy decks you may have missed

1. First up, @aleyda with SEO Audits that Maximize Growth…
2. You may know @jonoalderson from his Twitter rants, but did you also know he's REALLY excellent at what he does?

"Gone In A Second" #smxl19

Freakin' awesome deck on Site Speed:…
3. One of my favorites, this one from @dsottimano

"Google Apps script for SEO"

Warning: This is POWERFUL stuff. Includes a bunch of demos, code examples, and free tools…
Read 10 tweets
Oct 3, 2019
Been in SEO 10+ years, which means I'm privy to A LOT of industry secrets.

In short: I know where all the bodies are buried.

No more hidden truths. It's time to reveal to you what goes on behind the SEO curtain:
1. To save costs, Google quit crawling the web years ago.

In fact, since 2014, all ranking data is a combination of Moz Domain Authority and CTR data from Jumpshot.

The results are eerily accurate.
2. Gary Illyes is an android created out of the secretive Google X project.

G.A.R.Y stands for:


John Muller created a younger version of himself in his spare time to answer more webmaster questions.
Read 11 tweets

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