Geothermal promises to be one of the cleanest and most abundant energy sources in the world.
But there is a major hurdle I'm trying to wrap my head around:
"Is the market large enough for the commercialization of technology?"
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The future of geothermal means drilling very deep and hot wells
We're talking potentially 15,000 ft.- 20,000 ft. deep and temperatures as hot as 700 degrees F
In contrast, oil wells in the U.S. are typically around 10,000 ft deep and the hottest formations are ~300 deg F
The tools we use to drill oil wells won't work to drill these geothermal wells.
The stress from hot temperatures degrades tools to the point where they are dysfunctional or have to be replaced so many times that it is uneconomic.
There are a lot of smart people working on this and money pouring in to the space to solve the challenge of creating new drilling tools like millimeter-wave drilling systems.
Here's where I think the big challenge is:
Drilling tools are extremely capital intensive to design and develop
In oil and gas, if you were able to make it to the point of having a tool that is commercially viable, you would have a market to scale into
We drill ~15,000 oil and gas wells per year in the U.S. alone
There were 180 geothermal wells drilled globally over the last six years according to Rystad and estimate that 500 will be drilled in 2025
Not a great market to deploy a technology that you have spent tens or hundreds of millions of dollars to develop
The volume isn't there
I'm an optimist and I believe we can figure out solutions— this is just the challenge I see.
One potential answer is that tools developed for geothermal can be used for oil and gas drilling, but unless we break the laws of thermodynamics, we don't need to go deeper on land.
It would have to make drilling faster and more efficient.
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Doesn’t matter what you think or what messaging you try to project, the world is reliant on hydrocarbons and it will make up the majority of energy production for the next few decades.
Random thoughts ahead:
1) If you’re in oil and gas: climate change is real.
Denying it doesn’t change people’s mind about the O&G industry.
It’s pretty easy to understand that carbon in the atmosphere traps heat and warms the planet.
From the other side, it’s also easy to understand that climate models can be wrong as most models are.
Alright here’s some idea development around the world’s largest pizza party:
1) We should run it as a fundraiser and give all proceeds to the Barstool Fund. Maybe if we all tweet @stoolpresidente he can join us and lead us with the largest “one bite everyone knows the rules”
2) @DeadCaitBounce can give us ingredients for a cocktail of the night and walk us through making it.
Sounds like @Chilis might be down as well to hook up with some margarita kits?
3) @scottspizzatour should make some badass content with us for entertainment.
I’ve been creating content for 4-5 years and didn’t start getting traction until the last ~2 years.
It’s a a game of compounding, have to build it brick-by-brick.
Everyone looks to go viral for growth and that’s rarely ever the way.
Mr. Beast has been creating YouTube videos for 9 years and most of his audience has grown in the last couple of years.
Dave Portnoy has been running Barstool Sports for nearly 20 years.
It’s a long game of consistency.
We’ve been doing our podcast for 2 years, an episode every week. That’s a lot of time and effort to stay committed to something when you don’t know if it will lead to anything.
One of the people I’m most impressed by is Scott McClelland, president of H-E-B.
If you aren’t familiar with H-E-B, they are a local Texas grocery chain that does $31 billion in annual revenue making them a top 10 private company in the U.S.
There are two things that amaze me about Scott and H-E-B
1) Their logistics and supply chain during crisis response.
2) Their branding and customer loyalty.
Their logistics during Hurricane Harvey and the beginning of Covid-19 were nothing short of flawless.
Shelves at H-E-B were always stocked during both events.
They were gearing up for Covid months before it became an issue in the U.S.
We recently had one of the most impressive people and founders I've ever met on the podcast.
She grew up in poverty in Israel, served in a combat unit, earned 6 degrees, is fluent in 5 languages, invested in startups and is now an energy startup founder herself.
Check it out👇
Shoshi Kaganovsky was born in Russia where her family faced persecution for being Jewish.
Her father passed away before she was born and at 5 years old her mother made the decision to move their family back to Isreal.
Once in Isreal, her family fell into deep poverty.
Despite her mother having multiple PhD's, she wasn't able to find work due to the fact she couldn't speak Hebrew.
This forced Shoshi to start working at the age of 9 and start managing her family's finances.