Tim Soulo 🇺🇦 Profile picture
Feb 27, 2022 21 tweets 8 min read Read on X
This is my second thread about the Russian military agression against Ukraine.

The first one got too long, so I'll just start a new one every day.

Please help spread the word & tag your country's politicians to pressure them to do something meaningful. 🙏
Russian soldiers shooting civilians on the road to Mariupol'
Kids in Kharkiv have to live in a subway.
This video was shot on the streets of my hometown.
Kyiv
Interesting...

Some strange people are showing up in comments to my tweets saying that some video is fake (or staged, or untrue).

Yes, there's a chance that I might accidentally spread some misinformation here and there, because both sides are actively creating it.

But!..
But what matters is that Russia is attacking Ukraine!

That is absolutely TRUE and undeniable!

My hometown is under attack. I know it for sure from the words of my friends and relatives.

THEY came to our land with weapons, not the other way around!

That's what matters!
OMG...

Some people in Serbia 🇷🇸 are SUPPORING(!!!) Putin's invasion in Ukraine.

Good job, guys 👏

Now I understand where those trolls in comments to my Tweets are coming from.

Hope not all of #Serbia is like that.

#UkraineUnderAttack #StopRussia #StopPutin
Brave Ukrainian villagers didn't let Russian military machines pass through. 💪
Lviv..

These people are waiting for a train which would evacuate them to Poland.
A street fight in Kharkiv
These are the streets of my hometown morning after the fight.

And the war is not over yet.

There will be more fights and deaths unless the world stops Putin!

#UKraineunderattack #StopPutin
Brave people of Ukraine not letting Russian tanks pass.

Look how many of them are blocking the road.

And Putin was saying that Ukrainians are waiting to be "saved from oppression" bu Russian military.

Fck off, Putin.

#UKraineunderattack
Another air strike alarm in my hometown.

My parents are going down to the bombshelter to wait it out.

How has your day been?
Lots of people in Kryvyi Rih are busy preparing bags with send to create protective walls for Ukrainian soldiers.

The unity of our people against the aggressor is absolutely amazing!
Ukrainian armed forces in Kharkiv.
Moscow policemen are "packing" a grandma for walking near Kremlin with "no war" written on her bag.
Exchanging messages with a friend from my hometown, who is hiding in the bomshelter with his family right now.

This should not be happening!

Please help Ukraine!

#UkraineUnderAttack #StopRussia
Children are helping to weave military disguise nets.
I'm seeing two terrible messages circulating in the news:

1. Belarus is on the brink of helping Russia and sending their own troops to Ukraine

2. Putin is putting nuclear weapons on high alert (though this one seems to be an interpretation of what he said)

Not good.
Further updates in my next daily thread:

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More from @timsoulo

Apr 21, 2023
How do you create "OG images" for your blog?

- Grab a random image from an article?
- Find a relevant stock photo & slap some text on it?
- Use Canva?
- Order a custom illustration for each article?

Here at @ahrefs we just switched from custom design to auto-generating them.🙂 Image
There's actually an entire story behind our blog's "featured images," which I shared a few years ago.

Check it out here:
That story ends with us developing a recognisable style and hiring an in-house illustrator to draw a custom image for every single article we publish.

And we were quite happy with this setup for a while...

..up until we started scaling our content output. 😅
Read 10 tweets
Nov 23, 2022
Since the topic of traffic estimations is top of mind again, let me throw my 2 cents in.

"How accurate are the traffic estimates in @ahrefs ?"

It depends 🤷‍♂️

Does the website get lots of traffic from:
- long tails?
- branded searches?
- seasonal queries?
- news/trends?
^ each of these types of search queries have their own caveats.

@ahrefs might not have enough long tails, or underreport the branded searches or lag behind some seasonal trends...

Those things might seem straightforward, but in reality they're super challenging to get right.
That is why the accuracy of organic search traffic estimations in Ahrefs can differ quite substantially for different kinds of websites.

[see the attached graph]

For some websites, we are off by less than 5%. For others, we can be off by more than 500%.
Read 8 tweets
Aug 3, 2022
Zero-Volume Keywords

^ they seem like one of the latest hot trends in SEO.

But I honestly don't get what all the hype is about. 🙂
So an SEO tool like @ahrefs shows that there's little to no searches for a given keyword.

Then you rank for it and look it up in GSC..

And there's actually a bunch more clicks than Ahrefs has promised.

So..? :)
I imagine it is rather well known that Search volumes in Ahrefs won't perfectly match your impressions in GSC.

There are many reasons for it, but here's a super simple one:

- Ahrefs gives you annual average (past 12 months).
- GSC shows you last 3 months data by default.

🤷‍♂️🙂
Read 9 tweets
Aug 2, 2022
5 useful things you can do with @ahrefs SEO toolbar.

( 4 of them are FREE )
I'm sure most of you folks are aware of the "original" functionality of Ahrefs' SEO toolbar:

• Show Ahrefs' metrics of a visited URL
• Show Ahrefs' metrics of every page in a SERP
But in the past few years we've expanded the functionality of our toolbar quite a bit & added many useful features to it.

(we've also re-designed it from scratch and made it a lot prettier)

So here are 5 useful features of @ahrefs SEO Toolbar which you likely didn't know about:
Read 9 tweets
May 12, 2022
Keyword Difficulty...

- How much can you trust this 2-digit number?
- How is it even calculated?
- Is KD enough for gauging your chances to rank?

^ I answred all of these questions (& more) in my latest article on the Ahrefs Blog:

ahrefs.com/blog/keyword-d…

TL;DR thread below 👇 Image
Let's start from the last Q:

"Is KD metric enough for gauging your chances to rank?"

NO!

Ask any professional SEO to MANUALLY gauge your chances to rank for a given keyword & I'm sure they will refrain from making any specific promises (if they're a true professional ofc).
Many people erroneously expect the Keyword Difficulty metric to boil down the entire sophisticated Google ranking algorithm to a simple 2-digit number.

Like 42.
(did you catch the reference?)

That is obviously not possible.
Read 12 tweets
Apr 6, 2022
9 "interesting" marketing stunts that we did at @ahrefs
Let's face it, most of digital marketing is rather "unexciting:"

- Create "SEO content" & grow traffic
- Run ads on BOFU keywords
- Retarget visitors with FB ads
- Build an email list & setup automation
- Optimise your landing pages
- Start a community
- etc

🥱
I'm not the most creative marketer on the planet, but I'm always looking for ways to break this routine and do something outside of that box.

So here's a list of 9 "interesting" marketing stunts that we've carried out at Ahrefs in the past few years:
Read 25 tweets

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