Chris Hladczuk Profile picture
Feb 27 15 tweets 3 min read
I devoured 50 years of Warren Buffett shareholder letters.

The result?

12 timeless principles from the greatest investor in the world.

Here are the golden nuggets🧵
The Orangutan Effect

"If you sit down with an orangutan and carefully explain to it one of your cherished ideas, you may leave behind a puzzled primate, but will exit thinking more clearly yourself."

Teaching others actually teaches yourself.

2022
The Faulty Premise Framework

“A horse that can count to ten is a remarkable horse - not a remarkable mathematician.”

Beware your comparison set.

Are you judging crappy relative performance or absolute results?

1985
Pick the Right Business Boat

The business boat you get into is more important than how effectively you row.

“When a brilliant management team tackles a business with a reputation for poor fundamental economics, the reputation of the business usually stays intact.”

1985
A Rising Tide Doesn't Lift All Bonuses

"Good performance should be rewarded whether Berkshire stock rises or falls.
Average performance should earn no special rewards even if our stock soars."

Judge for individual performance or risk free riding on group success.

1986
Preaching Never Outweighs Performance

Everyone tries to predict the future.

But it's a loser's game.

Instead of predicting rain, focus on building the Ark.

The Ark is a durable business that can weather the storm.

1981
The Silent Secret to Investing (and life):

Can you be content doing nothing?

"It has struck me that all men’s misfortunes spring from the single cause that they are unable to stay quietly in one room.”
- Blaise Pascal

1982
Buffett's GEICO Principle (his best investment ever):

An exec team achieved the most elusive goal:

"Keeping things simple and remembering what you set out to do."

The bigger the project, the more we need a reminder of the goal and simple things to execute today.

1982
What Businesses Buffett will Buy:

1) Consistent earning power: future projections are useless

2) Good returns on equity with little or no debt

3) Management in place: we can’t supply it

4) Simple businesses: if there’s lots of tech, we won't get it

1985
Hire Giants, Avoid Dwarfs

"If we hire people who are smaller than us, we become a company of dwarfs.

But, if we hire people who are bigger than us, we become a company of giants."

Great hiring makes you the dumbest in the room.

1987
The Buffett Management Philosophy

Buy businesses with superstar managers.

"If we did more business operating, less would be accomplished.

Instead, get out of the way.

If you coach a basketball team with Lebron James, don't tell him how to dribble the ball.

1988
Pick a Job Where Your Time Horizon is Forever

"Berkshire is my first love and one that will never fade:

At Harvard Business School last year, a student asked me when I planned to retire and I replied,

"About five to ten years after I die."

1998
Great Talent Never Solves a Bad Business

"Good jockeys will do well on good horses, but not on broken-down nags."

It doesn't matter how good you are.

Pick the wrong market or a bad business model and you fail.

What you work on matters more than anything else.

1990
If you picked up a new principle, retweet the 1st tweet to share with a friend!

And thanks @tegusHQ for sponsoring this thread and being the best tool for investors and Corporate Development teams to get smart on any business.

Follow me @chrishlad for more frameworks, systems and business breakdowns.

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More from @chrishlad

Feb 20
I found a business with 50 employees, 20 billion page views a month and that did $1 billion in sales in 2018.

They never raised money but I guarantee you have bought a coffee table or found your next job on the site.

Here is the story and 5 lessons worth learning👇
Craig Newmark describes himself as "nerd patient zero".

And in 1995 he is 42 years old and moves to San Francisco to work at Charles Schwab.

But like anyone in a new city, he's lonely.

So what does he do?
Creates an email distribution list with 10 people.

The goal?

Feature fun local events in San Francisco.

The first event takes place at Joe's Digital Diner.

People show up, eat spaghetti and meatballs and talk about the using new multimedia tech.
Read 16 tweets
Feb 13
I read 500+ pages of memos from billionaire investor Howard Marks.

They contain so much wisdom on investing and life that Warren Buffett reads every one.

Here are 8 lessons I learned:
Information ≠ Knowledge

"The fact that investors have data doesn't mean they understand its significance."

The Modern Investor:

“Knows the price of everything and the value of nothing.”

2000
The Hype Bubble of Doom

"Watch which assets they're holding conferences for and how many people attend. Sold-out conferences are a danger sign."

You want to be in auctions with only 1 or 2 buyers.

You want to buy things before they are discovered.

1993
Read 12 tweets
Feb 6
YETI turned water coolers into a $5 billion brand.

How did they do it?

By turning a commodity into a status symbol.

Here are 4 lessons worth your time👇
The Seider brothers love fishing.

They eat it, drink it, and sleep it.

And in 2006 they are fishing off the Gulf Coast of Mexico and run into a problem.
The Problem:

Every crappy water cooler breaks when you stand on it for a casting platform while fishing
Read 18 tweets
Jan 30
I'm 23 and still have a lot to learn.

But here are 10 legit lessons I wish I could tell my 18 year old self:
Lesson 1: Stop doing what you suck at it

I spent 50 hours learning to code in Python.

I was bad at it and frankly didn't enjoy it.

So I stopped and focused on writing instead.

Common wisdom is to fix your weaknesses.

That is wrong.

Double down on strengths.
Lesson 2: Get tough or life will run you over

My freshman year of college I got put in the hospital with pneumonia, had ab surgery and sinus surgery.

Before that I was soft.

After, nothing fazed me.

“Hard times create strong men, strong men create good times."
Read 13 tweets
Jan 22
YouTube forever changed how we watch, learn and earn.

Here are 8 tactics they used to build a $300 billion business👇
Crowdsourcing Content

Before, big movie studios spent millions to create and release a film.

YouTube's goal?

Turn a billion people into movie producers.

And the bet?

A billion producers beats a few rich ones.
The Two-Pager

Every employee writes down what they accomplished in the last 6 months and what they want to focus for the next 6 months.

• 3 things you want to be sure your boss knows

• 3 things that would make you move faster

• Chart / picture that you are obsessed with
Read 13 tweets
Jan 15
David Ogilvy is the King of Copywriting.

And in 1982 he writes a 38 lesson manifesto titled

"How to create advertising that sells"

Here are the top 7 tips that you can use today:
We Make the Wrong Promise

A promise is not a random claim or stupid slogan.

It is a benefit for the consumer.

And the product delivers that benefit.
Awards are Dumb

"Pursuing creative awards seduces creative people from pursuing sales."

Translation:

If your job is to sell, focus 100% of your energy on selling the product.

Not selling yourself to voters to win an award.
Read 11 tweets

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