YouTube forever changed how we watch, learn and earn.
Here are 8 tactics they used to build a $300 billion business👇
Here are 8 tactics they used to build a $300 billion business👇
Crowdsourcing Content
Before, big movie studios spent millions to create and release a film.
YouTube's goal?
Turn a billion people into movie producers.
And the bet?
A billion producers beats a few rich ones.
Before, big movie studios spent millions to create and release a film.
YouTube's goal?
Turn a billion people into movie producers.
And the bet?
A billion producers beats a few rich ones.
The Two-Pager
Every employee writes down what they accomplished in the last 6 months and what they want to focus for the next 6 months.
• 3 things you want to be sure your boss knows
• 3 things that would make you move faster
• Chart / picture that you are obsessed with
Every employee writes down what they accomplished in the last 6 months and what they want to focus for the next 6 months.
• 3 things you want to be sure your boss knows
• 3 things that would make you move faster
• Chart / picture that you are obsessed with
Killed Adhoc Meetings
They never allowed them because:
• Each one requires special scheduling which encourages delays and roadblocks
• No structure leads to no meaning and no prep before the meeting
They never allowed them because:
• Each one requires special scheduling which encourages delays and roadblocks
• No structure leads to no meaning and no prep before the meeting
The Big Rock Framework:
Big Rock: "If we do nothing else, we do this."
If you want to fill a jar, you put the big rocks in first.
Then you have room for small rocks and sand to fill in.
When you start with sand or your small tasks you end up without any Big Rocks in the jar.
Big Rock: "If we do nothing else, we do this."
If you want to fill a jar, you put the big rocks in first.
Then you have room for small rocks and sand to fill in.
When you start with sand or your small tasks you end up without any Big Rocks in the jar.
How to Pick Your Big Rocks:
"If you have a fake $100 to spread between each Big Rock option, how do you do it?"
For a team, everyone chooses alone and you tally the results.
"If you have a fake $100 to spread between each Big Rock option, how do you do it?"
For a team, everyone chooses alone and you tally the results.
Bullpen Meeting
= A meeting with no agenda or structure
Everyone who goes to the meeting must stay.
If you don’t have anyone to talk to, you can work.
But you must hang out in case unexpected topics come up.
Created spontaneity across marketing, product, legal and sales.
= A meeting with no agenda or structure
Everyone who goes to the meeting must stay.
If you don’t have anyone to talk to, you can work.
But you must hang out in case unexpected topics come up.
Created spontaneity across marketing, product, legal and sales.
Ask Eigenquestions
A question that when answered, also answers the next questions.
Example:
Some scientists invent teleportation. They need your help to go-to-market but you can only ask 2 questions. What do you ask?
This forces you to find Eigenquestions.
A question that when answered, also answers the next questions.
Example:
Some scientists invent teleportation. They need your help to go-to-market but you can only ask 2 questions. What do you ask?
This forces you to find Eigenquestions.
Consistent vs. Comprehensive
YouTube debated allowing search results to link out from the platform to give the user more options.
It was the wrong question.
Instead, comprehensive or consistent?
Link out: Comprehensive
Don't link out: Consistent experience
Experience won.
YouTube debated allowing search results to link out from the platform to give the user more options.
It was the wrong question.
Instead, comprehensive or consistent?
Link out: Comprehensive
Don't link out: Consistent experience
Experience won.
Equality of Opportunity
YouTube reinvented The "American Dream"
@mrbeast starts with an iPhone at 13.
His only mission?
To be the biggest YouTuber in the world.
From a small town in Kansas with no money.
He obsesses for a decade.
And today has 90 million subscribers.
YouTube reinvented The "American Dream"
@mrbeast starts with an iPhone at 13.
His only mission?
To be the biggest YouTuber in the world.
From a small town in Kansas with no money.
He obsesses for a decade.
And today has 90 million subscribers.
If you picked up a new principle, retweet the 1st tweet to share with a friend!
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And YouTube's internal principles came from this amazing doc by @shishirmehrotra.
Check it out if you want to learn more:
coda.io/@shishir/ritua…
Check it out if you want to learn more:
coda.io/@shishir/ritua…
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