- Grab a random image from an article?
- Find a relevant stock photo & slap some text on it?
- Use Canva?
- Order a custom illustration for each article?
Here at @ahrefs we just switched from custom design to auto-generating them.🙂
There's actually an entire story behind our blog's "featured images," which I shared a few years ago.
"Is KD metric enough for gauging your chances to rank?"
NO!
Ask any professional SEO to MANUALLY gauge your chances to rank for a given keyword & I'm sure they will refrain from making any specific promises (if they're a true professional ofc).
Many people erroneously expect the Keyword Difficulty metric to boil down the entire sophisticated Google ranking algorithm to a simple 2-digit number.
9 "interesting" marketing stunts that we did at @ahrefs
Let's face it, most of digital marketing is rather "unexciting:"
- Create "SEO content" & grow traffic
- Run ads on BOFU keywords
- Retarget visitors with FB ads
- Build an email list & setup automation
- Optimise your landing pages
- Start a community
- etc
🥱
I'm not the most creative marketer on the planet, but I'm always looking for ways to break this routine and do something outside of that box.
So here's a list of 9 "interesting" marketing stunts that we've carried out at Ahrefs in the past few years: