Tim Soulo 🇺🇦 Profile picture
Feb 28, 2022 21 tweets 8 min read Read on X
New day, new thread with updates about Russian military invasion in Ukraine.

Today would be the 5th day of the war.

There are tons of news on Twitter already, but I feel compelled to share the most notable updates that I'm seeing in Ukrainian news outlets.

#UkraineUnderAttack
Today Ukrainian delegation will be having negotiations with the Russians.

They'll meet at Belarussian border. (Russians are already there waiting, Ukrainians are on the way.)

Somehow I'm pretty sure that Russians will have some utterly ridiculous demands.

But we'll see...
One of the officials in Ukrainian delegation is Davyd Arakhamia, who I happen to know personally.

(He co-founded TemplateMonster, where I used to work at some point.)

The guy is super smart and I have zero doubts in his negotiation skills. 💪

Wish them luck. 🙏
My absolute favourite boxer @VasylLomachenko has joined the territorial defence forces in his hometown Bilhorod-Dnistrovs'kyi.

Did you see any world-class athletes or celebrities among Russian invaders? I didn't.
This is my hometown Mykolaiv.

According to the official information by local police this looter has "acidentally" took his pants off and taped himself to a pillar.

These things can happen if you try to loot during a war ¯\_(ツ)_/¯
"The negotiations will either go in the right 🇺🇦 direction, or in the same direction as russian military ship."
In case you missed the story, here's a refresher of what "the same direction as russian military ship" means:

Yet another case of Ukrainian civilians not letting Russian tanks pass through. This time in Zaporizhzhia.

Putin, what were you thinking?

#StopRussia #StopPutler
Ukrainians using (Turkish-made 🇹🇷) Bayraktars to destroy Russian war machines near Zhytomyr.

And Russian propaganda will keep telling its people that there are no deaths among Russian military.
Russian propagandist:
- "If you're ashamed of being russian right now, don't worry, you're not russian"

Vitalik Buterin (Russian-born Canadian):
- "Go f#ck yourself"

There's some information circulating in the news that Ukrainians in Russia are visited by the police and being interrogated.

It seems like Putin is afraid that Ukrainian people in Russia may stir the pot, so he's trying to intimidate them.

F#cking Put-ler!! #StopPutin
Somehow my today's thread started quite optimistically.

And while Ukraine IS quite successfull in resisting the russian aggression, things are not all well and shiny.

This massive rocket attack is happening in Kherson region, which is just ~70km away from my own hometown:
Early morning in my hometown Mykolaiv.

And it is still Ukrainian! 🇺🇦💪
Ukrainian students in a bombshelter keeping their spirits high!
Ukraine-Russia negotiations have begun.

🤞
Meanwhile, the city of Kharkiv is being shelled from "BM-21 Grad" rocket launchers.

My friend says it's a residential area 😰
Another one from Kharkiv.

Whoever was driving got INCREDIBLY lucky.
This is (or rather WAS) the school №134 in Kharkiv.

It drives me mad that some egotistic 70-year old grandpa can cause so much death and destruction.

What kind of sociopath should you be to bear responsiblilty for all that?

#StopPutin #PutinWarCriminal #PutinHitler
The negotiations between Ukraine and Russia just ended.

The results haven't been announced yet.

🤞
Oh man... looks like the negotiantions aren't over yet.

The third round is about to begin.

Hope our guys have enough mental toughness and clarity to create a proper opposition. ✊
The negotiations ended..

But no agreements were made.

Both delegations are now returning to their HQs to thoroughly analyze the terms and they will be back for another round of negotiations.

This concludes my daily thread.

The next one is here:

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More from @timsoulo

Apr 21, 2023
How do you create "OG images" for your blog?

- Grab a random image from an article?
- Find a relevant stock photo & slap some text on it?
- Use Canva?
- Order a custom illustration for each article?

Here at @ahrefs we just switched from custom design to auto-generating them.🙂 Image
There's actually an entire story behind our blog's "featured images," which I shared a few years ago.

Check it out here:
That story ends with us developing a recognisable style and hiring an in-house illustrator to draw a custom image for every single article we publish.

And we were quite happy with this setup for a while...

..up until we started scaling our content output. 😅
Read 10 tweets
Nov 23, 2022
Since the topic of traffic estimations is top of mind again, let me throw my 2 cents in.

"How accurate are the traffic estimates in @ahrefs ?"

It depends 🤷‍♂️

Does the website get lots of traffic from:
- long tails?
- branded searches?
- seasonal queries?
- news/trends?
^ each of these types of search queries have their own caveats.

@ahrefs might not have enough long tails, or underreport the branded searches or lag behind some seasonal trends...

Those things might seem straightforward, but in reality they're super challenging to get right.
That is why the accuracy of organic search traffic estimations in Ahrefs can differ quite substantially for different kinds of websites.

[see the attached graph]

For some websites, we are off by less than 5%. For others, we can be off by more than 500%.
Read 8 tweets
Aug 3, 2022
Zero-Volume Keywords

^ they seem like one of the latest hot trends in SEO.

But I honestly don't get what all the hype is about. 🙂
So an SEO tool like @ahrefs shows that there's little to no searches for a given keyword.

Then you rank for it and look it up in GSC..

And there's actually a bunch more clicks than Ahrefs has promised.

So..? :)
I imagine it is rather well known that Search volumes in Ahrefs won't perfectly match your impressions in GSC.

There are many reasons for it, but here's a super simple one:

- Ahrefs gives you annual average (past 12 months).
- GSC shows you last 3 months data by default.

🤷‍♂️🙂
Read 9 tweets
Aug 2, 2022
5 useful things you can do with @ahrefs SEO toolbar.

( 4 of them are FREE )
I'm sure most of you folks are aware of the "original" functionality of Ahrefs' SEO toolbar:

• Show Ahrefs' metrics of a visited URL
• Show Ahrefs' metrics of every page in a SERP
But in the past few years we've expanded the functionality of our toolbar quite a bit & added many useful features to it.

(we've also re-designed it from scratch and made it a lot prettier)

So here are 5 useful features of @ahrefs SEO Toolbar which you likely didn't know about:
Read 9 tweets
May 12, 2022
Keyword Difficulty...

- How much can you trust this 2-digit number?
- How is it even calculated?
- Is KD enough for gauging your chances to rank?

^ I answred all of these questions (& more) in my latest article on the Ahrefs Blog:

ahrefs.com/blog/keyword-d…

TL;DR thread below 👇 Image
Let's start from the last Q:

"Is KD metric enough for gauging your chances to rank?"

NO!

Ask any professional SEO to MANUALLY gauge your chances to rank for a given keyword & I'm sure they will refrain from making any specific promises (if they're a true professional ofc).
Many people erroneously expect the Keyword Difficulty metric to boil down the entire sophisticated Google ranking algorithm to a simple 2-digit number.

Like 42.
(did you catch the reference?)

That is obviously not possible.
Read 12 tweets
Apr 6, 2022
9 "interesting" marketing stunts that we did at @ahrefs
Let's face it, most of digital marketing is rather "unexciting:"

- Create "SEO content" & grow traffic
- Run ads on BOFU keywords
- Retarget visitors with FB ads
- Build an email list & setup automation
- Optimise your landing pages
- Start a community
- etc

🥱
I'm not the most creative marketer on the planet, but I'm always looking for ways to break this routine and do something outside of that box.

So here's a list of 9 "interesting" marketing stunts that we've carried out at Ahrefs in the past few years:
Read 25 tweets

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