Exactly. This is what I keep trying to say everyday with my #factcheckbait#QTbait threads.
The way to fight fascist disinformation, be it Putin or sanghi, is not to reflexively denounce their bait.
It is to keep them busy with our own bait. Not lie like them. But be smart.
Something simple you can do. Tweet regularly something like "Did you know that father of Hindutva Vinya Savarkar said Hindus should eat beef?"
Factually true. And enrages sanghis. They'll show up demanding source, cite etc.
Hide their replies, block. 😂
Repeat in a few days.
The way to defeat misinformation agents is not to QT them, but bait them into QTing you. Keep them in rebuttal mode always.
Every single day, there should be a coordinated new QT bait thrown at fascists. Exhaust them. Waste their time. Give them hypertension.
Here's one more evergreen bait they always rant and rave at.
"I read online and also on Google that Nathya Godse got himself circumcised so that he could pretend to be Muslim after caught. Is it true?"
Don't know if it's true. But it is true that this is online and on Google🤷🏽♂️
Here's another. Absolutely true. Verifiable.
"Did you know that when Rajdeep Sardesai was going to New York, Atal Vajpayee supplied him with tips for where you get the best beef steak in NYC?"
Dude tweeted it himself. 🤷🏽♂️
Oh this one I've been hearing from childhood.
Is it true that the term "swayamsevak" comes from the fact that they take a vow of celibacy? 😏
You want to stop bhakts dominating top trends in India? Keep circulating one of the ideas above in different words every couple of days. If you see it tweeted, both RT and QT it. Amplify it. Make bhakts come to your mentions in droves.
Then disable replies. 😂😂
You know what happens when you disable replies? They are forced to QT you to rant at you. In the process, helping YOUR hashtags trend. Oh yes, put clever hashtags.
Ugh, old age happening. I've been posting multiple choice quizzes for over a decade and the first time, I messed up. 🙈🙈
Online multiple choice quizzes based on assigned readings is a big part of my pedagogy.
I hate testing students just because I'm supposed to test students.
I want there to be a real educational point to anything I ask students to do. Then they do it and everyone wins.
One thing I do is assign students a LOT of reading before coming to my class. So they all have a grasp of the basics and we can have a more productive discussion in class than just learning ABCD. I expect them to finish the readings.
Oh, there is a proper scientifically researched term in marketing for that widespread tendency - Lead-In Effect. Why the most watched FRIENDS episode when it aired wasn't the finale but The One after the Superbowl. Some fascinating research if you wanna Google Scholar it.
When some people genuinely ask, how exactly does one get a PhD in marketing, just a million different 2x2 charts? I tell about this research. Very intuitive and also cool.
Stickiness in media consumption habits. In many instances, as much as 25% of the audience stays on lazily.
So obviously, if you're a network executive or these days, streaming platform, you want to know what is the best way to make it work for them.
The biggest example is the show after the Superbowl. Biggest TV audience of the year by far. 100 million regularly. Nothing comes close.
The more time I spend in academia, the more it becomes apparent how "merit" in India is gaslighting concept used by the elites to justify not really delivering education but a stamp. Hence the obsession more on entrance exam ranks than what you do in college.
It's the same gatekeeping behind the whines about how more IIT/IIMs "dilute the brand". That's all they care about. The brand. If 300 mn Americans can have 100 univs with education AND brands better than the II's, why can't 1.4 bn Indians have a 100 IITs/IIMs?
Yup. This is also a tacit confession that our colleges don't really focus on teaching as much as on entrance exams.
A 🧵 on Indian "placement committees" & also lack thereof.
Yesterday in my grad Mktg Analytics class, I ended with saying @clootrack CEO @shameelabdulla was visiting to meet faculty for research collaboration. If y'all free, come, listen, absorb, network, & of course, hustle! /1
And many of them did. All international students, mostly Indian. We had a standing room only crowd. Listened, asked great questions, talked about their resumes cleverly, inquired about internships, jobs, etc.
As I observed from sidelines, I contrasted it with my student days.
In engg college & also in IIM, placecom did all the hustling. Others just sat on their butt, went for interviews when summoned. A job fell in your lap cos COEP/IIM.
They had to have mandatory attendance policies to ensure students show up for "pre placement talks" by companies.
Awwww this is cute. @YellowstoneNPS is 150 years old today. The first national park in the world.
On the 150th birthday of @YellowstoneNPS let me tell you how it is a symbol of humanity's greatest collective triumphs over our rapacious instincts AND also the thing that might kill us next week!
Let's get the terrifying part out of the way first. It is a volcano. Big volcano!
It is in fact a supervolcano with a magma field 8 km deep, 75 km long, 50 wide. It erupts every 650K years or so, and last erupted 650K years ago.
It's not a sure thing, mind you. It is possible that Yellowstone may never have a massive eruption again. Or it may erupt tomorrow.