Ugh, old age happening. I've been posting multiple choice quizzes for over a decade and the first time, I messed up. ๐๐
Online multiple choice quizzes based on assigned readings is a big part of my pedagogy.
I hate testing students just because I'm supposed to test students.
I want there to be a real educational point to anything I ask students to do. Then they do it and everyone wins.
One thing I do is assign students a LOT of reading before coming to my class. So they all have a grasp of the basics and we can have a more productive discussion in class than just learning ABCD. I expect them to finish the readings.
But I was a student once, assigned readings.
I know that even the most well meaning and conscientious students could struggle to finish reading a 25 page pdf every week with level of attention and focus that they ideally should. Like I sometimes did, they might speed read it while walking to class.
College is hard.
Mine is just one of many demanding courses they take.
While I hold them to high standards of work ethic, I also try to not make that the main point of the testing and grading process.
So I do these online quizzes. Short, 5 questions, multiple choice, to be finished before class.
In the online quizzes, I try to focus on 5 of THE most relevant or important things in the readings.
So even if they can't read the full PDF at leisure (like I often couldn't as a student), at least the online quiz means they will search and read the most important bits.
For example, tomorrow, we dive deep into Disney. One of the things I want to focus on is the future of Hulu. It's a real question being discussed in the business press too.
With Disney pushing Disney+ and NBC pushing Peacock, what exactly is Hulu's future?
So when the Disney CFO says they will grow the base to 60 million by 2024, ummm, what? How? Where is the content? You think Steve Martin, Martin Short, Selena Gomez will get you to 60 million? In a world where even Apple has a piece of the pie?
How does a CFO justify that?
Even if a student doesn't read all 25 pages carefully like I ideally would like them to, at least the graded quizzes before every reading make sure they know the main points. And are not surreptitiously trying to read while I'm teaching or others presenting.
Then I will explain, you know, Netflix is all of Netflix. That's the only thing Netflix does. Streaming.
But for Disney, Hulu is practically a rounding error. As it is for NBC. It's a weird relic of 00s.
So a Disney CFO will not be as accurate about streaming as a Netflix CFO.
Also, students like it very much if a professor doesn't double down on their mistakes but just says "yikes, my bad."
We are all the same people of different ages, folks. Students and teachers.
Oh, there is a proper scientifically researched term in marketing for that widespread tendency - Lead-In Effect. Why the most watched FRIENDS episode when it aired wasn't the finale but The One after the Superbowl. Some fascinating research if you wanna Google Scholar it.
When some people genuinely ask, how exactly does one get a PhD in marketing, just a million different 2x2 charts? I tell about this research. Very intuitive and also cool.
Stickiness in media consumption habits. In many instances, as much as 25% of the audience stays on lazily.
So obviously, if you're a network executive or these days, streaming platform, you want to know what is the best way to make it work for them.
The biggest example is the show after the Superbowl. Biggest TV audience of the year by far. 100 million regularly. Nothing comes close.
The more time I spend in academia, the more it becomes apparent how "merit" in India is gaslighting concept used by the elites to justify not really delivering education but a stamp. Hence the obsession more on entrance exam ranks than what you do in college.
It's the same gatekeeping behind the whines about how more IIT/IIMs "dilute the brand". That's all they care about. The brand. If 300 mn Americans can have 100 univs with education AND brands better than the II's, why can't 1.4 bn Indians have a 100 IITs/IIMs?
Yup. This is also a tacit confession that our colleges don't really focus on teaching as much as on entrance exams.
A ๐งต on Indian "placement committees" & also lack thereof.
Yesterday in my grad Mktg Analytics class, I ended with saying @clootrack CEO @shameelabdulla was visiting to meet faculty for research collaboration. If y'all free, come, listen, absorb, network, & of course, hustle! /1
And many of them did. All international students, mostly Indian. We had a standing room only crowd. Listened, asked great questions, talked about their resumes cleverly, inquired about internships, jobs, etc.
As I observed from sidelines, I contrasted it with my student days.
In engg college & also in IIM, placecom did all the hustling. Others just sat on their butt, went for interviews when summoned. A job fell in your lap cos COEP/IIM.
They had to have mandatory attendance policies to ensure students show up for "pre placement talks" by companies.
Awwww this is cute. @YellowstoneNPS is 150 years old today. The first national park in the world.
On the 150th birthday of @YellowstoneNPS let me tell you how it is a symbol of humanity's greatest collective triumphs over our rapacious instincts AND also the thing that might kill us next week!
Let's get the terrifying part out of the way first. It is a volcano. Big volcano!
It is in fact a supervolcano with a magma field 8 km deep, 75 km long, 50 wide. It erupts every 650K years or so, and last erupted 650K years ago.
It's not a sure thing, mind you. It is possible that Yellowstone may never have a massive eruption again. Or it may erupt tomorrow.
Exactly. This is what I keep trying to say everyday with my #factcheckbait#QTbait threads.
The way to fight fascist disinformation, be it Putin or sanghi, is not to reflexively denounce their bait.
It is to keep them busy with our own bait. Not lie like them. But be smart.