Thread by @AliAbdaal

In October 2020, I tweeted asking people what was stopping them from starting YouTube.

18 months later, that tweet’s generated $2.5 million for my business.

Here’s how an innocent question turned into a multi-million dollar course 🧵

After seeing all the benefits I’d got from having a YouTube channel, I’d always wondered what was stopping other people from starting?

It just seemed like such a no-brainer to me, why wouldn’t you just hit record?

So I sent this tweet to find out what you Twitter peeps were thinking.

https://twitter.com/AliAbdaal/status/1316655528936955905?s=20&t=rwlkZPOqd_P9nGZ_TZec0Q

The tweet got hundreds of replies and a few common themes emerged like lack of confidence, not knowing what to make videos about, not having enough ideas...

This got me thinking that maybe I could help. Perhaps there was something in this.

So I sat down with Angus, got a load of sticky notes and started to plan something.

Within an afternoon we’d got the basic outline of a course and pencilled in a launch date...in just 2 weeks. Even I thought that was a bit crazy but move fast and break things, am I right?

We did genuinely have to move fast and within a week we’d finalised the structure, created the sales page and had a product ready to launch.

Then we released it to the world.

I thought maybe 10 or 20 people might sign up and I guess we’d learn something.

But in a few hours we’d had over 100 people sign up and within a week over 350 people had bought the course 🤯

A week later the course started and Cohort 1 officially began.

And it didn’t break.

1 year on we’ve run 4 cohorts, helped over 1500 students and had some incredible success stories like @CoraHarrison15, @johncoogan and @julianoshea 😃

@CoraHarrison15 @johncoogan @julianoshea The course has now generated over $2.5 million which I still find just utterly ridiculous considering it basically started with one tweet and a few sticky notes.

@CoraHarrison15 @johncoogan @julianoshea So what did I learn? I summarised all my learnings in another thread you can read here 👇

https://twitter.com/AliAbdaal/status/1498390383704825863

@CoraHarrison15 @johncoogan @julianoshea If you want to learn how to grow on YouTube check out Cohort 5 of my Part-Time YouTuber Academy - enrolment closes soon!

academy.aliabdaal.com/?utm_source=so…