Thread by @MeetKevon

We're 2 months in 2022, time for a mini-retrospective.

Here are the 5 things I've learned in my creator journey:

1. Relying on one source of revenue is not realistic

When I set my 2022 goals, I wanted my cohort-based course to generate most of the revenue.

The thing is - it is highly unpredictable.

I don't know how many will sign up!

It is better to diversify the portfolio.

2. "Value ladder" makes sense now

Currently, you can only buy 2 things from me: a template for $18 or my CBC for $599/999.

I love it - I can dedicate my time to those who pay 599/999.

But I am not doing anything to help the people who want to learn and can afford $20-150.

3. We teach and share mainly the fundamentals

When I first started out, I thought having a niche means going super deep and explaining all the advanced stuff.

No. It is always helping people with the fundamentals.

How easy you make it to help someone make progress is the key.

4. Minimal effort to create

I remember @dvassallo said we should choose the path to create quality products with less effort.

E.g. to teach one thing, a book can take 6 months, a course can take 1 month.

I get it now - because I'm someone who takes TOO LONG to create.

@dvassallo 5. Word of mouth = best

I've written so much content & they get me a steady flow of interest.

But the best engine is still a referral from someone credible: Tobi's tweet got me 400 students over 2 days!

So do amazing things people want to reshare.

https://twitter.com/Tobieh87/status/1492156402747518981

@dvassallo Hope this helps with your journey too!

I mostly send out infrequent updates of my creator journey here, if you'd like to get my detailed retrospective later:

kevoncheung.com/newsletter