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Dr. Ian Garner Profile picture
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Mar 4 • 4 tweets • 1 min read
Putin is going full Juche:

Booking.com doesn't work? Book with Ostrovok!
Want that Merc? Lada's still producing (for now)!
Fancy a KFC? Mm, Teremok's open!
Miss your H&M pants? Shop O'STIN!

Everything will be 🇷🇺, but everything will be sadder and crapper.
Thank the dear leader for these beneficent gifts, Russians, for the West only aimed to poison your mind with imperialist NATO propaganda anyway. That's what you get when you wear Swedish clothes and drive a German car.
These messages are flooding social media right now. People - for now - are okay with it, but I sense they're going to get tired of this pretty quickly.
If you're not Russian or you haven't been, I can't underline how westernized a consumer lifestyle most Russians have been living in recent years. People love their phones, their holidays, and their nice clothes. Losing it all is going to be tough.

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More from @irgarner

Dr. Ian Garner Profile picture
Mar 7
Big Thread: Why the pro-war “Z” campaign you’ve been seeing has proven to be another Putin regime propaganda flop.

What is this campaign? You’ve seen the “Z” pop up everywhere on cars, in “spontaneous” demonstrations, and in that weird fascisty macho video. Image
This is an astroturfing campaign. It’s supposed to be grassroots, but it comes from big state-sponsored accounts & sources.

The “Z” refers to the letter marked on Russian vehicles in Ukraine and also to the first letter of the word “Za” (За), which means “For”.
The Z logo is usually accompanied with hashtags: #ZaRossiyu, #ZaMir, #ZaNashikh, #ZaSpravedlivost: For Russia, For Peace, For Our Boys, For Justice. (I know they make no sense, but bear with me).
Read 19 tweets
Dr. Ian Garner Profile picture
Mar 6
Kremlin is astroturfing a new social campaign around the letter “Z” (“For…the motherland/our army”).

Did nobody tell them creating a campaign around the first letter of the enemy leader’s name is the dumbest idea ever? Image
Once again: Russia is very, very bad at running social media campaigns. They can destroy but not create.
I’ll write more about the imagery and techniques used in - and the reception of - the “Z” campaign tomorrow.
Read 4 tweets
Dr. Ian Garner Profile picture
Mar 5
It feels like every Russian who can is trying to leave. Suitcases are packed. People are panic buying remaining air tickets. People are walking across the borders. I’ve never seen anything like it.
Of course many of the people left are those with family to look after or who cannot afford to leave. It’s upsetting to think of.
Maybe this is 1917 all over again. The wealthy quitting Russia en masse as a new historical era dawns.
Read 4 tweets
Dr. Ian Garner Profile picture
Mar 3
Big Thread: Russian propaganda is tanking, but Ukraine has been hitting home runs for a week now.

Here's how they're doing it by turning Putin's own favourite propaganda themes against him.
Putin's spent 2 decades building a World War 2 cult in Russia. You all know what this looks like: huge military parades on Victory Day each year, blockbuster state-funded WW2 movies, history education in classrooms, constant WW2 documentaries on state TV...
...adulation for surviving veterans and their families, the "Immortal Regiment" parades in which ordinary Russians carry their veteran parents' photographs through Russian towns each year.
Read 16 tweets
Dr. Ian Garner Profile picture
Mar 2
For those who think Russians are about to rise up in open revolt, here's a translated post and comments from a popular Telegram channel covering the war. You'll see that there are plenty in Russia who are desperate to see ordinary Ukrainians slaughtered. 1/5
The main post (I won't link to it, because screw these guys): "The Russian army is using their guns. Right now they're only shooting into the air." Video shows a small crowd gathered in Ukrainian town. Shots fired. Cameraperson ducks down behind a car. 2/5
Here are the comments, in order, and with no editing: "Should have done it on the first day."
"That's the way. They don't understand anything else."
"A long time coming."
"😂😂😂😂"
"That shut them up. If only they broke up demonstrations in Moscow and Petersburg like that." 3/5
Read 5 tweets
Dr. Ian Garner Profile picture
Feb 28
Big Thread: After a few more days of war, I've been carefully monitoring Russian social media reaction and production and I'm more convinced than before that Putin's regime has totally overestimated its ability to win a propaganda war.
Russians are being bombarded with very effective Russian-language anti-war propaganda. We're seeing a lot about Zelensky etc. but Russians are widely viewing some HUGE celebrities with big, big follower counts coming out against the war.
You might have read about Yury Dud, the popular Russian blogger, speaking out against the war. 5 million followers, and look at what he's sharing at the top of his Instagram page: strong stuff.
Read 28 tweets

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