Kremlin is astroturfing a new social campaign around the letter “Z” (“For…the motherland/our army”).
Did nobody tell them creating a campaign around the first letter of the enemy leader’s name is the dumbest idea ever?
Did nobody tell them creating a campaign around the first letter of the enemy leader’s name is the dumbest idea ever?
Once again: Russia is very, very bad at running social media campaigns. They can destroy but not create.
I’ll write more about the imagery and techniques used in - and the reception of - the “Z” campaign tomorrow.
But for now, it also looks like they’re just trying to promote Zorro.
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