Olly Hudson Profile picture
Mar 5 4 tweets 1 min read
3 quick and easy TikTok based website optimisations that will provide instant results 👇

*Im banned from DMs atm - getting the resources to everyone ASAP 😅
1. Overlaying your product images with #tiktokmademebuyit.

Improves congruency, especially if you’re using this within your creatives.
2. Embedding TikTok’s onto your product pages / into descriptions.

UGC videos are great social proof and explainers - helping address objections and pain points.

We’ve seen this have a huge impact on all traffic - not just TikTok visitors.
3. Implementing stories on product pages / website for easy added content.


All of these simple changes are easy to implement and proven to work across our client base!

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More from @oliverwhudson

Feb 24
How we use the StoryBrand framework when scripting UGC to create high converting content 👇

*Note - this will not work for EVERY piece of content, but will provide a systemised approach to briefing creators.

First, what is the StoryBrand framework....

Appreciate all retweets🙏
Most films use this.

It's what us as humans have become used to, meaning we can easily communicate immediate value and connect with your ideal customers.

It allows us to address exactly what customers are looking for - their needs, their motivations, and their challenges.
The basic framework is as follows - we'll use a weighted blanket as the example:

1. User has a problem (The Villain or Problem).

The "Story Gap" is opened.

They need to address this in order to improve their life or current position.

Weighted blanket example: Insomnia
Read 10 tweets

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