Fastest way to 10X your life:

Add value to those ahead of you.

Here's how:
In the digital age things happen BIGGER & FASTER.

If you want to make more money, meet influential people, or create your own leverage...

There is no better time in history to be alive.

Some tactics the smartest people are using: ⬇️⬇️⬇️
1. Connection:

Many millions have been made connecting parties that can provide value to each other.

The middle is a great place to be.

They won't forget the initial spark & will bring you a long for the ride.
2. Leverage

Help them monetize their existing assets in new ways.

Big audience? Present ideas for a product.

Successful company? Send targets for acquisition.

Help winners "do more" and they'll make sure you participate.
3. Skills

Find holes where your skills can be used - and fill the void.

Demonstrate competence & quality and they'll be happy to open their network.
If you found this helpful...

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More from @barrettjoneill

Mar 10
What got you $500K won't get you $5M.

The evolution of a bootstrapper:

Master these 5 roles to scale your startup:
Growing from concept to millions requires adaptability -- in mindset & skillset.

Especially from the founder, who needs to shift his/her daily responsibilities with growth.

Casey Clark from Cultivate Advisors created this roadmap for bootstrappers: ⬇️ ⬇️ ⬇️
1. Hustler

In the early days, with no money or network, founders need to do everything.

Flush with passion, the challenge at this stage is knowing how to channel energy into results.

To graduate from the hustle phase, spend 70% of your time on sales.
Read 16 tweets
Mar 6
The best startups test new ideas rapidly and inexpensively.

Over-commitment to a losing idea can be devastating.

A tactical approach to finding winners: 🧵
With limited financial & human capital, ideation and testing require efficiency.

Startups don't have unlimited resources to waste pursuing ideas that aren't winners.

Don't launch products or features without some certainties.

(Or strong supporting data)

But how?
Ask the market its opinion BEFORE creating.

Most founders falsely assume products need to be created, then demand tested.

Knowing speed is everything, the best startups reverse this process:

Test, then create.

⬇️ ⬇️ ⬇️
Read 17 tweets
Mar 3
How to build a profit machine:

Drive down customer acquisition cost before scaling.

5 tactics for lower CAC:
Aggressive by nature, founders often look to scale quickly after product traction.

But that's only half the equation.

New customers need to be profitable within the product or service delivery model.

Here's why it's important: ⬇️ ⬇️ ⬇️
If CAC is too high, each new customer extends losses rather than growing profits.

Without sufficient cash, accelerating losses aren't sustainable.

To make things worse, adding more customers creates more admin costs.

A money-losing flywheel that starts at acquisition.
Read 17 tweets
Feb 27
One company increased sales 262.5% with this pricing strategy:

The Decoy Effect.

What it is & how to use it: 🧵
Companies like AMC, Starbucks, & "The Economist" use psychology to maximize profit.

They leverage behavioral science to shift buyer preferences from the buyers needs to their highest margin products.

Here's how it works ⬇️ ⬇️ ⬇️
The human mind is exceptional at comparing two items.

But, the presence of a 3rd option causes a short circuit.

With a 3rd option present, the mind begins comparing options against one another.

This shifts focus from fulfilling ones needs to finding the best value.
Read 18 tweets
Feb 22
72% of entrepreneurs struggle with stress & anxiety.

It doesn't have to be this bad.

7 tactics for optimizing mental health as an entrepreneur: 🧵
Entrepreneurs experience these feelings 50% more than the general public.

And despite positive trends in awareness, I rarely see actionable advice.

A combination of self care, companionship & business principles work like magic.

Let's dive in...
1. PAY YOURSELF FIRST

My first year in biz I paid myself $10,000 and justified it by claiming I was "re-investing."

There's always something to invest in -- your/your family's comfort should come first.

Without it, it's near impossible to stay the course long term.
Read 19 tweets
Feb 19
This EPIC story is hard to believe, but it’s true…

Here’s how a $400MM man, President Obama and a water bottle full of vodka changed my life.

After 8 years, this chance interaction just came FULL CIRCLE.
In October 2013 a few Babson College classmates and I we’re headed to a bar in Boston to watch Game 6 of the World Series.

A 40-year-old guy boarded the train behind us and struck up a conversation.

He too was a Babson Grad.
After initial pleasantries, we asked him “What do you do for work?”

He responded with “I’m retired, I sold my company for $400MM 2 years ago”

HOLD ON. HOW MUCH? Why are you on public transportation?

A quick Google confirmed it all - a very well-known investor/ entrepreneur.
Read 10 tweets

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